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Flexible Schedule
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Virtual Opportunity
Description: Awaken Pittsburgh is a small nonprofit that works to transform lives and systems through mindfulness-based social and emotional regulation practices. Awaken Pittsburgh is looking for a Google Ads, Analytics & Conversion Rate Optimization (CRO) Specialist to execute successful web experimentation and personalization for our organization. You'll be the in-house expert on Google Ads/Analytics, leading our effort to improve and manage our event tracking and overall effectiveness of Google Ads & Analytics data. You are a natural leader and inform external and internal stakeholders through our engagements. You analyze A/B test results, respond to organization requests and keep team members accountable for conversion/analytics follow-ups and action items. The CRO Specialist will also focus on building digital conversion strategies, data and results analysis, insights/iteration, and ideation. Day-to-day Responsibilities: Set up and manage Google Ads campaigns Set up conversion goals through Google Analytics Optimizing landing pages for page conversions. (You will work with the Marketing Communications Manager and UX Designer.) Fielding and routing web analytics questions and issues, disseminating action items Communicate ad performance, planned tests, and creative needs with the team Maintain up-to-date knowledge of the continuously changing digital advertising landscape Work with web designers to track any blocks to conversions Funnel optimization and conversion goal optimization. Estimated time commitment = 5-7 hours per week for the initial setup period, after which 3-4 hours per week for maintenance/upkeep Experience and Skills: Experience with Google ads An eye for detail and organization Ability to juggle multiple initiatives at once Strong communication skills A/B testing knowledge is a plus UX/UI and web analytics experience is a plus Understanding & experience with Google analytics Professional services (agency/nonprofit) experience is a plus Awaken Pittsburgh. is an Equal Opportunity Employer and wishes to promote the diversity of our volunteers, subcontractors and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
Date Posted: 2024-07-19
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Flexible Schedule
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Pittsburgh, PA 15217
About Awaken Pittsburgh: Awaken Pittsburgh is a dynamic, community-driven organization dedicated to fostering mindfulness, wellness, and personal growth. Through our diverse range of programs, workshops, and events, we aim to empower individuals to cultivate a balanced and fulfilling life. Position Overview: We are seeking a talented and creative Digital Content Curator to join our team. This role involves diving into our rich video archives to discover and repurpose exceptional content for our social media platforms and newsletters. The ideal candidate will have a keen eye for engaging material that resonates with our audience and reflects the ethos of Awaken Pittsburgh. What can you expect to do in this role? (Essential Duties) Review and select high-quality content from our video archives. Edit and repurpose videos for use on various social media platforms and in email newsletters. Develop a content calendar to ensure a steady stream of compelling content. Collaborate with the marketing team to align content with broader promotional strategies. Analyze engagement data to understand audience preferences and adjust content strategies accordingly. Stay up-to-date with social media trends to keep our content fresh and relevant. We expect this position to require 5-8 hours per week. About You: Proven experience in video editing. Familiarity with social media platforms and best practices. Strong organizational and time-management skills. Ability to work independently and as part of a team. Excellent communication skills. Preferred Skills: Experience in social media management or email marketing. Knowledge of mindfulness and well-being practices. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro). Benefits: Flexible work hours and remote work options. Opportunities for professional development. A supportive and collaborative work environment. Awaken Pittsburgh is committed to Diversity, Equity, Inclusion, and Belonging. What makes you, you? At Awaken Pittsburgh, we welcome all talents, skill sets, experiences, and backgrounds. We believe that each of us plays a part and can contribute to diversity, equity, inclusivity, and belonging. Our culture results from our behaviors, actions, commitments, and how we get things done by being as collaborative and inclusive as possible. In turn, our culture of belonging inspires us to speak, listen, learn from each other and bring forward the best ideas to strengthen and pursue our mission. All qualified applicants will receive consideration for this position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other diverse identity or protected classification.
Date Posted: 2024-07-19
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Flexible Schedule
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Virtual Opportunity
Awaken Pittsburgh is a young 501(c)(3) working to bring mindfulness-based social and emotional regulation skills to a variety of audiences. We are expanding our programming and growing into new areas. We therefore need a Copywriting Specialist who will help inspire internal and external audiences to take action to further our mission and promote personal and societal transformation. Our ideal candidate will be an experienced copywriter who works alongside the executive director, Marketing Coordinator and social media team of volunteers to help execute the organization’s marketing and communications strategy and accomplishes the daily work needed to support brand efforts and increase recognition of Awaken Pittsburgh impact as a regional leader in mindfulness & meditation. RESPONSIBILITIES: Helps to develop and execute the marketing & communications strategy. Creates, edits and distributes brand-aligned, clear, concise and impactful public communications. Writes, edits, and proofreads text for internal and external communications and publications. Assists with communication execution. Drafts communications that drive fundraising results, and helps to disseminate. Monitors and develops weekly/monthly reporting on communications impact. KEY COMPETENCIES: Positive, solutions-oriented with a strong ability to build and develop relationships with internal stakeholders, partners, and teammates. Nimble, can-do attitude. Ability to manage multiple projects at the same time in order to complete them accurately and on schedule. Willingness to embrace change and adapt to strategy on the fly. Willingness to listen to feedback from others and find the best ways to incorporate that feedback. Flexibility to deal with unanticipated projects. Self-motivated, good at taking initiative, and comfortable operating under a degree of ambiguity. Passionate about meditation and/or mindfulness and Awaken Pittsburgh’s mission and vision. Clear, concise and accurate copywriting skills. Experience writing for the web, blogs, and newsletters. EDUCATION AND EXPERIENCE: Minimum Requirements: Undergraduate degree in marketing, journalism, communications or related field and 3-5 years of experience. A strong understanding of what makes a powerful narrative and how to communicate that narrative across multiple platforms. Clear and effective communication, writing and presentation skills. Experience working with the press/writing press releases. Training and experience in how to tell a story using words, images, or audio and an understanding of how to create content that draws an audience. Ability to demonstrate the personal and emotional impact of our work, as well as the data surrounding the measurable outcomes. Experience managing project details with multiple timelines and deliverables. Proficient in Microsoft Office & Google Drive. Proficiency in Excel, including knowledge and understanding of intermediate Excel skills necessary to organize data. Strong ability to build and develop relationships with internal & external stakeholders, supporters and teammates. Awaken Pittsburgh. is an Equal Opportunity Employer and wishes to promote the diversity of our volunteers, subcontractors and staff. All qualified applicants will receive consideration for this position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other diverse identity or protected classification.
Date Posted: 2024-07-19
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Flexible Schedule
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Virtual Opportunity
Awaken Pittsburgh is seeking a dedicated volunteer Email Marketing Specialist to join our team. The Email Marketing Specialist will play a crucial role in expanding our reach into the B2B sector, seeking corporate sponsorships, engaging with our community, and promoting our programs and events through effective email campaigns. About Awaken Pittsburgh: Awaken Pittsburgh is a community-based organization dedicated to promoting mindfulness, meditation, and wellness practices in the Pittsburgh area. Our mission is to foster personal growth, resilience, and compassion through accessible mindfulness programs and resources. About the Position (Essential Duties): - Designing and implementing email marketing campaigns to promote our B2B programming, workshops, and presentations. - Developing engaging content for email marketing campaigns, newsletters, announcements, and promotional materials. - Creating segmented email lists to ensure targeted communication with different audience groups. - Analyzing email campaign performance metrics and optimizing strategies for increased open rates, click-through rates, and conversions. - Collaborating with the marketing team to align email marketing efforts with overall organizational goals and branding guidelines. - Staying up-to-date with industry best practices and emerging trends in email marketing. About You: - Previous experience (either professional or volunteer) in email marketing. - Strong writing and communication skills, with the ability to craft compelling content that resonates with diverse audiences. - Proficiency in email marketing platforms (we currently use MonkeyPod). - Knowledge of email marketing analytics and metrics, with the ability to interpret data to inform decision-making. - Creativity and attention to detail in designing visually appealing email templates and graphics. - Ability to work independently and collaboratively in a remote team environment. - Experience with graphic design and Canva to create graphics a plus. - Passionate about mindfulness, mental health, and meditation. Awaken Pittsburgh is committed to Diversity, Equity, Inclusion, and Belonging. What makes you, you? At Awaken Pittsburgh, we welcome all talents, skill sets, experiences, and backgrounds. We believe that each of us plays a part and can contribute to diversity, equity, inclusivity, and belonging. Our culture results from our behaviors, actions, commitments, and how we get things done by being as collaborative and inclusive as possible. In turn, our culture of belonging inspires us to speak, listen, learn from each other and bring forward the best ideas to strengthen and pursue our mission. All qualified applicants will receive consideration for this position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other diverse identity or protected classification. Time Commitment: This is a remote volunteer position with flexible hours. The Email Marketing Specialist is expected to commit approximately 5 hours per week, with the flexibility to adjust based on project needs and availability. Benefits: - Opportunity to make a meaningful impact by contributing to the growth and success of a community-focused organization. - Gain valuable experience in email marketing and digital communications within a nonprofit setting. - Work alongside a passionate team of individuals dedicated to promoting mindfulness and wellness in the Pittsburgh area. - Receive recognition and gratitude for your contributions to Awaken Pittsburgh's mission. How to Apply: To apply for the volunteer Email Marketing Specialist position, please submit your resume and a brief cover letter outlining your relevant experience and interest in the role to Marybeth@awakenpittsburgh.org. Applications will be reviewed on a rolling basis.
Date Posted: 2024-07-19
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Flexible Schedule
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Virtual Opportunity
We are looking for an experienced and creative Social Media Coordinator to join our marketing team as a volunteer. As a Social Media Coordinator, you will be responsible for working with our Marketing and Communications Manager to develop and implement our social media strategy to increase Awaken Pittsburgh’s online presence and improve our marketing and sales efforts. The Social Media Coordinator will help market our programming, manage our social media accounts, and work with our marketing team to actualize our marketing plans and strategies. Responsibilities Include: ∙ Set specific marketing goals with the team ∙ Implement marketing strategies aligned with business targets ∙ Implement and monitor digital campaigns to increase web traffic, program sign-ups, and brand awareness ∙ Forecast market trends ∙ Research the market to identify new clients and opportunities ∙ Generate innovative ideas to promote our brand and our products ∙ Address advertising needs ∙ Work with branding professionals to ensure brand consistency through all marketing channels ∙ Establish a strong, long-term social media presence Skills Required: Expertise in marketing through Google, Facebook, LinkedIn, Twitter, Instagram, and other social media platforms Understanding SEO and traffic metrics Good understanding of social media KPIs Team Player Ability to manage and schedule posts - familiarity with Later a plus We expect this position to require 5-8 hours per week. See our web site at www.awakenpittsburgh.org for more about us. Interested individuals should submit a cover letter and resume to: volunteer-coordinator@awakenpittsburgh.org Awaken Pittsburgh. is an Equal Opportunity Employer and wishes to promote the diversity of our volunteers, subcontractors and staff. All qualified applicants will receive consideration for this position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other diverse identity or protected classification.
Date Posted: 2024-07-19