Volunteer Google Ads, Analytics & Conversion Rate Optimization (CRO) Specialist

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Description:

Awaken Pittsburgh is a small nonprofit that works to transform lives and systems through mindfulness-based social and emotional regulation practices. Awaken Pittsburgh is looking for a Google Ads, Analytics & Conversion Rate Optimization (CRO) Specialist to execute successful web experimentation and personalization for our organization. You'll be the in-house expert on Google Ads/Analytics, leading our effort to improve and manage our event tracking and overall effectiveness of Google Ads & Analytics data. You are a natural leader and inform external and internal stakeholders through our engagements. You analyze A/B test results, respond to organization requests and keep team members accountable for conversion/analytics follow-ups and action items. The CRO Specialist will also focus on building digital conversion strategies, data and results analysis, insights/iteration, and ideation.

Day-to-day Responsibilities:

• Set up and manage Google Ads campaigns
• Set up conversion goals through Google Analytics
• Optimizing landing pages for page conversions. (You will work with the Marketing Communications Manager and UX Designer.)
• Fielding and routing web analytics questions and issues, disseminating action items
• Communicate ad performance, planned tests, and creative needs with the team
• Maintain up-to-date knowledge of the continuously changing digital advertising landscape
• Work with web designers to track any blocks to conversions
• Funnel optimization and conversion goal optimization.
• Estimated time commitment = 5-7 hours per week for the initial setup period, after which 3-4 hours per week for maintenance/upkeep

Experience and Skills:

• Experience with Google ads
• An eye for detail and organization
• Ability to juggle multiple initiatives at once
• Strong communication skills
• A/B testing knowledge is a plus
• UX/UI and web analytics experience is a plus
• Understanding & experience with Google analytics
• Professional services (agency/nonprofit) experience is a plus

Awaken Pittsburgh. is an Equal Opportunity Employer and wishes to promote the diversity of our volunteers, subcontractors and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.