Develop and implement social media and Internet marketing strategies that effectively gain exposure, increase awareness and further position DITR as an authority on girls programs.

Responsibilities:

• Develop, execute, manage and analyze social media programs and Internet marketing solutions to effectively promote DITR on the web.
• Work closely with marketing team to integrate social and emerging forms of media into marketing campaigns, including email, Facebook, Twitter, Linked In, etc. and traditional marketing communications media.
• Understand, optimize and expand our keyword list to effectively market DITR through search engine optimization.
• Actively seek writing, speaking and other opportunities that will position DITR as an authority on girls and programs for girls and increase the awareness and credibility of the organization.
• Research & create an online presence for DITR through links and affiliation programs.
• Optimize the DITR website for search engines.