Media Relations Volunteer

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Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms.

Responsibilities:

Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response.

Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.

Work with chapter and regional leadership to write and pitch local stories to local media.

Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.

Write and distribute media advisories and press releases.

Maintain list of subject matter experts to speak with media.

Maintain media log of queries, interviews and news stories.

Create and maintain media lists.

Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach

Requirements:

Spanish speakers needed!

Flexible and dependent on individual projects and local disaster responses. Time commitment is determined by the needs of the regional communications department. May be 4-12 hours per day during disasters.

Media relations education and/or experience

Background in Red Cross response (training provided), branding & messaging

Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples

Willingness to comply with current public health and Red Cross policies

18 years of age or older

Volunteer Locations available across Orange County, California!

Apply here: https://volunteerconnection.redcross.org/?nd=lead&h=156&p=2133750

Sign-up to volunteer today! Please email questions to Christina Gosling, the Sr. Volunteer Recruiter Specialist, at christina.gosling@redcross.org or (714) 380-7263.