• 5 people are interested

Develop Marketing/Communication Strategy for Our 10 Year Anniversary Campaign

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ORGANIZATION: Africa Matters Initiative

  • 5 people are interested

Describe what the volunteer will be doing as part of this project: As a volunteer for this project, you will be tasked with developing a comprehensive marketing and communication strategy for Africa Matters Initiative's (AMI) 10-year anniversary campaign. This campaign aims to host 10 events across 10 cities in Africa to celebrate our decade of impact in empowering African youth. Your responsibilities will include:

  1. Conducting market research to identify target demographics, trends, and preferences across the selected cities.
  2. Creating a strategic plan outlining key messaging, branding, and promotional tactics to effectively promote each event.
  3. Developing a cohesive communication strategy across various channels, including social media, email marketing, press releases, and partnerships.
  4. Collaborating with our team to ensure alignment with our organization's mission and objectives.
  5. Monitoring and evaluating the effectiveness of the marketing efforts and making adjustments as needed to maximize engagement and attendance.

What impact will this project have on your organization? The success of our 10-year anniversary campaign relies heavily on the effectiveness of our marketing and communication strategy. By developing a well-thought-out plan, we aim to increase awareness of our organization and events, attract a diverse audience, and ultimately enhance our impact on empowering African youth. A successful campaign will strengthen our brand reputation, foster community engagement, and lay the foundation for future growth and initiatives.

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About Africa Matters Initiative


21 Dreyer Street, 4th Floor, Sunclare Building, Claremont, Western Cape 7788, ZA

Mission Statement

Africa Matters Initiative (AMI) is a youth-led organisation committed to upskilling and empowering African youth to change their communities. We are dedicated to shifting the African narrative through leadership, social entrepreneurship, and advocacy.


Our programs combine leadership and social entrepreneurship training to help young people make a positive contribution to their communities. Part of the training includes community-building initiatives that have impacted the lives of over 27,000 African youth on the continent and the diaspora. Our flagship and Bespoke programs include the Africa Matters Ambassadors Program (AMAP), Schools Leadership Development Program (SLDP), and the ShE is Empowered Program (ShE). Through our programs, African youth are able to conceptualise and implement solutions that directly address the social issues in their communities. We place the value of advocacy, social innovation and entrepreneurship at the centre of our programs.


Children & Youth
Education & Literacy
Children & Youth, Community, Education & Literacy


Sat Jun 15, 2024 - Fri Sep 13, 2024


This is a Virtual Opportunity with no fixed address.


  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning





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