Marketing & Social Media volunteer

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Schedule: 10 -15 hours per week, and be willing to hold this volunteer position for 6 months/1
year.
Salary: This is a volunteer, unpaid position. If you are using this volunteer position for internship to gain
course credit or seek out grants with your college, please include this information.
To apply: If you’re interested in volunteering, please email omarg@homelessgardenproject.org and
include the volunteer position for which you’re applying in the subject line. Applications accepted on a
rolling basis until the position is filled.

Description
The Homeless Garden Project (HGP), founded in 1990 and based in Santa Cruz, California, provides job
training, transitional employment and support services to people experiencing homelessness. In addition,
HGP operates a thriving community education and volunteer program. Our programs take place on our
3.5 acre organic farm and related social enterprises.

We are seeking a dedicated and enthusiastic volunteer to contribute to our Value-Added Enterprise
program. As volunteer, you will design email marketing campaigns you will also work on social media
initiatives and report directly to the Value-Added Enterprise Manager.

Responsibilities
● Repurpose content from our organizational newsletter.
● Write and design 2 marketing newsletters a month. The focus here is to increase online sales,
and draw locals into our storefronts.
● Create 3 graphics a week (likely in Canva) to post in our social media outlets.
● Creates content for the HGP Store social media accounts
● Brainstorms, pitches and implements ideas for social media campaigns and posts
● Creates content for publication, including taking photos, sourcing photos from HGP staff,
developing graphics, and writing engaging photo captions.
● Prepare emails and messages for press, influencers and bloggers to promote HGP Store
● Analyze data to gauge the success of campaigns and posts and assists in creating performance

Qualifications
● Self-motivated, detail-oriented individual
● Ability to prioritize, multi-task and meet deadlines
● Superb communication skills, both written and verbal
● Interest in social justice
● Ability to work independently and with others, including staff, volunteers, donors and vendors
● A demonstrated commitment to HGP’s mission and values
● Experience with Canva, Shopify, Google Suite and email software programs are a plus

The Homeless Garden Project is an equal opportunity employer. People of color, transgender and gender-nonconforming people, women, people with abilities in multiple languages, immigrants, and people living with disabilities are encouraged to apply.