Marketing Coordinator

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Reporting to and in partnership with both the Executive Director and Board of Directors, Marketing Specialist will be responsible for marketing efforts in order to effectively help increase Central Virginia Horse Rescue (CVHR) fundraising and community awareness. This is a new volunteer position within the organization.

• Responsible for creating, implementing, evaluating, and revising ongoing social media campaigns to promote Volunteer opportunities, Horse Sponsorship opportunities, Foster Care opportunities, Donation Drives, Fundraisers, Adoptions Outreach, Community Outreach Events, Online Promotions and Marketing.
• The ability to enhance and incorporate our Website and work collaboratively with our Board of Directors
• Creating monthly email newsletter sent out to CVHR supporters.
• Work with Executive Director to create and publish bi-annual printed newsletter distributed locally and to CVHR supporters via mail.
• Work with marketing team to create marketing videos for adoptable horses.
• Work with marketing team to create attractive adoption posts for adoptable horses.
• Manage content across CVHR’s multiple social media sites including Facebook, Instagram, Patreon and YouTube.
• Coordinate with Executive Director to find new ways to promote CVHR and establish community awareness.

• Minimum 1 experience 1 year.
• Must embrace the mission of Central Virginia Horse Rescue
• Knowledge of Canva design website and app.
• Demonstrate excellence in organizational, managerial, and communication skills
• Possess the skills to work with and motivate board members and other volunteers.
• Be organized and exhibit "follow through" on tasks and goals.
• Display a positive attitude, show concern for people and community, demonstrate presence, self-confidence, common sense and good listening ability.
• Experience in social media and digital marketing.
• An understanding and knowledge of horses and appropriate terminology.
• Creativity, positive attitude, team-player approach, pro-active self-starter a must. Creative photography and videography a must.