Website Marketing Volunteer

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Website Marketing Specialist

Libertas Home is seeking a dedicated, responsible Website Marketing Specialist to manage the organization’s website - from layout to content, to accessibility and UI/UX optimization. Reporting to the Digital Marketing Team Manager, this role will handle the overall direction of the Libertas Home website, in close collaboration with the backend web development team. Note: This role does not involve any coding or backend website management.

Responsibilities include:

• Designs overall website strategy; keeps website as up to date and fresh as possible (working with the Web team for execution)
• Incorporates backlinks and SEO best practices (working with our SEM and SEO Specialist)
• Creates meta tagging for all pages and ensures accessibility best practices
• Continually analyzes performance on Google Analytics and reports on KPIs
• Serves requests from other team members to help create new pages or optimize existing ones
• Writes some content for site, working closely with the Content team
• Provides best practices & serves as expert on website strategy

Desired Qualifications:

• 2+ years of experience in digital marketing (website management preferred)
• Google Analytics experience (certification preferred)
• Subject matter expert on website optimization
• 1+ years of experience in the nonprofit industry

Commitment Requirements:

• Can commit 2+ hr/week to volunteer
• Short weekly meeting with Marketing Director (virtual)
• 6 months length commitment to Libertas Home

About Our Organization

Libertas Home is a growing nonprofit based in Northern Virginia. We are dedicated to seeing the eradication of modern day slavery. Our goal is to provide a safe home in Northern Virginia for girls who are survivors of sex trafficking to enable them to create a new life for themselves. https://libertashome.org/

We are looking for dedicated individuals to add to our team who can commit to minimum 6 months of service, with very flexible hours (minimum 2 hrs/week).

Requirements for Volunteers

• Support of our values. We believe in honesty, integrity, compassion, grace, and supporting each other.
• Support of our vision to end trafficking. We are not in this to make a career, but to help others. The goal is to end trafficking.
• Support of our prevention programs. We believe that preventing child sexual abuse and sex trafficking starts by fostering healthy families, helping vulnerable children gain self-worth, and cutting off the demand of pornography.

Volunteer Commitment Expectations:

• Can commit 2+ hr/week to volunteer, for minimum 6 months
• Short weekly meeting with Marketing Director (virtual).
• Collaboration with other teammates via Slack/email, as needed