Marketing Assistant

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Title: Marketing Assistant

Location: Remote/Washington State - Nonprofit Wellness Center

Job Summary: The Marketing Assistant supports the marketing and communication initiatives of the nonprofit wellness center, working collaboratively with the marketing team and volunteers to enhance visibility, engage the community, and drive support for the organization's mission.

Position Description:
C.A.R.E. Wellness Center is a 501(c)3 nonprofit charity with a mission of providing a safe farm stay, holistic retreat, and wellness programs for BIPOC community and allies for equality. Its programs are focused on persons of color and works with vulnerable populations such as BIPOC with justice-involvement, foster youth, and those suffering mental health challenges. The person in this role must be sensitive to these populations and center their duties on wellness.

The Marketing Assistant works closely with the CEO/Program Director, creative team and volunteers, and engages with the public through online platforms.
The CEO/Program Director is a minority, pansexual woman with disabilities managing nonprofit work, contracts, and an agency. If you enjoy fast-paced, team work, creative freedom, can transition quickly between projects, and remain focused on project goals and objectives, this may be a great opportunity for you to balance community work with wellness, and leadership with servitude. This can transition into a paid position, once grants are received. Essential Functions: - Types 35+ WPM - Excellent oral, text and written skills - Planning marketing campaigns
- Executing marketing objectives that align with the mission and vision

Programs To Use:
- Notion
- Slack - Microsoft Suite
- Social Media: Facebook, Instagram, Twitter, Pinterest, LinkedIn - Canva - Office Machinery
- SSBIPOC, Chamber of Commerce, Tabor100 - Square Space: www.carewellnesscenter.org and www.carefamilyservices.com

Responsibilities:

1. Content Creation:

   • Assist in the creation of engaging content for various channels, including social media, newsletters, and the organization's website.
   • Collaborate with program teams to gather information and stories to showcase the impact of wellness programs.
   • Photography and graphic creation for marketing materials

2. Social Media Management:

   • Contribute to the planning and execution of social media strategies.
   • Schedule and publish posts, respond to comments, and engage with the community on platforms such as Facebook, Instagram, Twitter, and others.

3. Digital Marketing:

   • Assist in the development and execution of digital marketing campaigns.
   • Monitor and analyze the performance of digital marketing efforts, providing insights for improvement.

4. Graphic Design and Multimedia:

   • Create graphic design elements for marketing materials.
   • Support the production of multimedia content, such as videos and infographics.
   • Access to Thurston Community Media equipment if you're located in Washington state.

5. Community Outreach:

   • Assist in planning and organizing outreach events and campaigns to engage the local community.
   • Collaborate with program teams to promote events and initiatives.

6. Email Marketing:

   • Support the creation and distribution of email campaigns to various stakeholders, including donors, volunteers, and program participants.
   • Monitor email engagement metrics and suggest improvements.

7. Collaboration with Partners:

   • Coordinate marketing efforts with external partners, including other nonprofits, community organizations, and local businesses.
   • Seek collaborative opportunities to expand the organization's reach.

8. Market Research:

   • Assist in conducting market research to understand trends, audience preferences, and opportunities for outreach.
   • Stay informed about the competitive landscape and industry best practices.

9. Brand Management:

   • Help maintain and reinforce the organization's brand identity across all marketing materials.
   • Ensure consistency in messaging and visual elements.

10. Analytics and Reporting:

    • Monitor and report on key performance indicators (KPIs) for marketing initiatives.
    • Provide regular reports on the effectiveness of marketing campaigns.

11. Event Support:

    • Support marketing efforts related to events, including promotions, outreach, and on-site support.
    • Collaborate with other departments to ensure cohesive event marketing strategies.

WORK CONDITIONS & PHYSICAL REQUIREMENTS: The Marketing Assistant works flexible shifts remotely with possible sscheduledin-person time (if applicable) in a home-based office setting with minimal bending, stooping, sitting, and kneeling. May require long periods of standing for in-person events. Exposure to animals, plants, perfume/incense, and nuts possible if involved with in-person events. May require infrequent lifting up to 50 lbs. May require some local travel. ADDITIONAL: CARE PROGRAMS: Special Projects - Creating infographs, brochures, marketing materials with creative team to bring awareness, share event info, call-to-action, and advertise services - Upholding schedules and deadlines
- preferred extroverted personalities with background in holistic care and creative arts

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Previous experience in marketing, especially in a nonprofit or community-focused environment.
• Strong written and verbal communication skills.
• Basic graphic design and multimedia skills.
• Familiarity with social media platforms and digital marketing tools.
• Enthusiasm for promoting wellness and contributing to the mission of the nonprofit.
• Passion for promoting wellness and addressing the unique needs of BIPOC young adults.

Apply HERE! https://forms.gle/aVkfYm2hAxNokFv38