2023 Marketing Assistance

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The Marketing Manager supports the work and complex mission of the CARE Program Director and the Board of Directors. The Marketing Manager works closely with the Program Director to develop marketing campaigns that strategically deliver C.A.R.E. mission and vision to the public. The Marketing Manager will be responsible for working directly with the public, staff, participants, and partners, collecting feedback to help develop better marketing strategies. SUPPORTS: CARE is a holistic rehabilitation program for spiritual and physical health and wellness. The Marketing Manager will represent CARE causes and support team and Board of Director decisions. Its programs are focused on persons of color and works with vulnerable populations. The person in this role must be sensitive to these populations and center their duties on wellness for persons of color. ESSENTIAL FUNCTIONS & RESPONSIBILITIES: - Types 35+ WPM - Excellent oral, text and written skills - Designing content, newsletters, flyers, and postcards - Strategizing campaigns for multi-media platforms - Developing marketing strategies for new products - Organizing promotional events and coordinating day-of deliveries and staffing - Leading and training the team to comply with marketing campaign strategies - Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints - Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales and fundraising opportunities - Identifying potential new markets and creating a plan to enter the market - Partnering with the board and teams to estimate product demand - Brainstorming fresh advertising ideas with management - Marketing business-to-business or business-to-customer, including grassroots door knocking, passing out flyers, attending community events and public spaces - Manage customer surveys Programs To Use: - Canva - Social Media Accounts (Facebook, Instagram, Twitter, Pinterest, YouTube, Tik Tok) - Trello - Branch Up - Google Suite - Microsoft Suite - Patreon - Archer/Evolution Travel - Square Space: www.carewellnesscenter.org WORK CONDITIONS & PHYSICAL REQUIREMENTS: The Marketing Manager works remotely in a home office setting with minimal bending, stooping, sitting, and kneeling. May require long periods of standing. May require infrequent lifting up to 50 lbs. May require some infrequent travel.