Social Media + Creative Strategy Board Member

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Free Juice is a nonprofit organization accelerating diversity in the photography industry through mentorship; headquartered in Houston. Our mentorship program is primarily remote and networking events will serve BIPOC students and photo enthusiasts in Houston, New York, Atlanta, and Los Angeles.

We are seeking a board member to oversee our strategy and marketing efforts.

Our ideal candidate will spearhead these efforts:

• Strategy:
  • Supports the planning and execution of programs & events
  • Identify and develop risk mitigation strategies associated with program execution
  • Develop strategies and initiatives to build the Board’s infrastructure (e.g. Board competency matrix, organizational charts, dues model)
• Provide structural recommendations (including membership model, establishing the advisory board and mentorship application committees)
• Marketing:
  • Implement tools to optimize social media management (Constant Contact)
  • Recommend content strategies for marketing campaigns to increase impressions
  • Draft copy language for social media captions

Critical competencies for this position includes:

• Project management - assisting in developing tactical work plans for committees
• Collaboration - working with board members to identify external communications needs, partner with Executive Director & Creative Director to develop creative direction and content strategies
• Strategic Marketing - developing a marketing & communication plan to outline the objectives, strategies, and tactics for the organization’s operations
• Risk management - reviewing event logistics & legal contracts to identify threats and recommend risk mitigation strategies
• Fundraising - partnering with the Fundraising committees to identify plan and execute revenue generating programs & events (fundraising events and membership programs)