Public Relations

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The Baby Pantry, Inc is a 501(c)(3) nonprofit organization that is dedicated to serving families in need with newborn clothing and essentials. We are currently seeking a qualified PR Specialist to create and maintain a favorable public image for the organization and design media releases to shape public perception of our organization to increase awareness of our work and goals.

Public Relations Specialist Responsibilities Include:

• Coordinating all public relations activities
• Developing a marketing communications plan including strategy, goals, budget and tactics
• Developing a media relations strategy, seeking high-level placements in print, broadcast and online media

Job brief

We are seeking a Public Relations Officer to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Design and launch email marketing campaigns.

Requirements

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience
• BA/MA degree in Marketing, Advertising, Communications or a related discipline