Communications Assistant

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Organization overview: Established in 2021, Captain Scott Legacy Society is on a mission to inspire and empower people of all ages to find meaningful purpose in their communities as volunteers. The organization strengthens the volunteer spirit through impactful storytelling, as well as accessible volunteer training and recognition initiatives. We’re on a mission to promote social good!

Opportunity: As such a new non-profit organization, we are working to build trust and confidence with the public through our branding, marketing, and communications engagement. We want to establish ourselves as a leader in promoting and recognizing volunteerism in the community to keep the spirit of volunteerism healthy and strong for all ages.

Communications students and recent graduates in the communications field would be perfect for this portfolio-building opportunity. We can provide a reference letter if needed.

Job brief: We are looking for talented Communications Assistants to support a Communications Coordinator in designing, managing, and maintaining a strong online and branded presence for our non-profit organization. Your role is to implement online marketing strategies through social media accounts, online newsletters, print materials, and networking engagement to keep up a positive image of the organization in the community.

Under the supervision of a Communications Coordinator, you will develop original content and suggest creative ways to attract more people to join our volunteering movement, which entails sharing their volunteer stories with us to spotlight exceptional volunteers and/or signing up and participating in our social programs or! Ultimately, you will be able to increase web traffic and subscribers, social media engagement metrics, and bring more interest towards our organization’s services.

Responsibilities:

• Research audience preferences and discover current trends
• Create engaging text, image, and video content for Instagram, Facebook, LinkedIn and online newsletters
• Create artwork, designs, and edit photos using Canva and/or other editing software
• Design posts to sustain readers’ curiosity and create buzz around the charity’s services using an available branding guide
• Measure web traffic, social media engagement metrics, and monitor SEO
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Initiate, facilitate, and follow up with online conversations with local non-profits, companies, and the public, as well as respond to queries that come up
• Follow a posting social media content calendar, considering web traffic and engagement metrics
• Design and prepare in-print marketing communications materials for the organization as needed
• Create and execute designs and concepts for the website using Wix as needed
• Any other communications-related tasks

Requirements:

• Work or volunteer experience in the communications industry and/or a strong interest to learn and participate in the sector
• A willingness to learn and receive support from a team
• Working knowledge in using and marketing with multiple social media platforms, particularly Instagram, Facebook, and LinkedIn
• Working knowledge and/or a strong interest in learning about SEO, keyword research and Google Analytics
• Working knowledge and/or a strong interest in marketing strategies, e-newsletters, graphic design, and branding
• Ability to deliver creative content through design (text, image and video)
• Excellent communication skills
• Multitasking and analytical skills
• Assets: Education in marketing, graphic design, web design/development, new media, or a relevant communciations field