Content Marketing Manager

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WHY JOIN CLOSE THE GAP

Close the Gap is a 100% volunteer-based organization dedicated to creating a future of equitable opportunities for low-income students and professionals. Founded in 2018, we focus on mentorship, workshops, project-based learning, financial and resource assistance, and awarding scholarships. Our team hails from Apple, Facebook, Intuit, Box, and Deloitte.

At Close the Gap, your individuality is your strength. We are a small, diverse, nimble group of innovators, disruptors, trailblazers who are trying to leverage technology to solve the challenge of widening opportunity gaps that prevent low-income students from fulfilling their fullest potential due to their financial limitations.

Volunteering with Close the Gap gives you an opportunity to impact lives, invest in your growth and development, and be part of a fun and diverse team. Together, we can build a future without opportunity gaps. This role, in the interim, reports to our President.

Close the Gap is looking for a content writer to create insightful, actionable content that will help us create a future without opportunity gaps. Through these efforts, you’ll propel our organic reach and growth to the next level.

• Maintain our editorial calendar across owned and shared media channels
• Own and shepherd our efforts to increase organic traffic to our website
• Write and publish weekly blog articles for our blog and website
• Lead copywriting initiatives like email, landing pages, and flyers
• Measure the short-term and long-term impact of your content
• Deliver weekly reports on how your content is performing
• Writing projects include email newsletters (to 100,000+ educators!), blogs, and our managing our contributor program.

• BA or BS degree or equivalent work experience
• Passionate about creating an equitable society
• You are team player who values transparency, accountability, and diversity

• Knowledge of SEO and content marketing
• Very strong written and oral communications skills
• Demonstrated ability to work independently with great outcomes
• Demonstrated ability to set and achieve or exceed goals and meet deadlines
• Ability to commit and contribute at least 10-15 hours every week
• Ability to attend Weekly Staff Meetings, currently on Thursdays at 8:00 pm PT

• Professional experience in copywriting for blogs and social media
• Experience with CMS tools like Ghost, Wordpress, Squarespace, or Medium
• Experience with reporting tools like Google Analytics
• Experience with SEO tools like Ahrefs, SEM Monitor, Yoast, or Google Trends
• Marketing experience at a startup or non-profit organization
• Commitment to advocacy, diversity and serving the community

• Apply through Notion: https://closethegap.notion.site/Editor-Content-e784485a925c4c93bd5628b017ed6feb
• Apply through Airtable: https://airtable.com/shrYBKBsitVGVP1UC