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11 people are interested
Volunteer Google Analytics & Conversion Rate Optimization (CRO) Specialist
ORGANIZATION: AWAKEN PITTSBURGH
Please visit the new page to apply.
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11 people are interested
Volunteer Google Analytics & Conversion Rate Optimization (CRO) Specialist
Description:
Awaken Pittsburgh is a small nonprofit that works to transform lives and systems through mindfulness-based social and emotional regulation practices. Awaken Pittsburgh is looking for a Google Analytics & Conversion Rate Optimization (CRO) Specialist to execute successful web experimentation and personalization for our organization. You'll be the in-house expert on Google Analytics, leading our effort to improve and manage our event tracking and overall effectiveness of Google Analytics data. You are a natural leader and keep external and internal stakeholders informed through our engagements. You analyze A/B test results, respond to organization requests and keep team members accountable for conversion/analytics follow-ups and action items. The CRO Specialist will also focus on building digital conversion strategies, data and results analysis, insights/iteration and ideation.
Day-to-day Responsibilities:
- Optimizing landing pages for page conversions. (You will work in conjunction with the UX Designer.)
- Fielding and routing web analytics questions and issues, disseminating action items
- Set up conversion goals through Google Analytics,
- Work with web designers to track any blocks to conversions
- Funnel optimization, and conversion goal optimization.
- Estimated time commitment = 5-7 hours per week for initial set up period, after which 3-4 hours per week for maintenance/upkeep
Experience and Skills:
- An eye for detail and organization
- Ability to juggle multiple initiatives at once
- Strong communication skills
- A/B testing knowledge is a plus
- UX/UI and web analytics experience is a plus
- Understanding & experience with Google analytics
- Professional services (agency/nonprofit) experience is a plus
9 More opportunities with AWAKEN PITTSBURGH
Opportunities
About AWAKEN PITTSBURGH
Location:
5738 Forbes Ave., PITTSBURGH, PA 15217, US
Mission Statement
Awaken Pittsburgh fosters well-being, empathy, and compassion for all by teaching and encouraging mindfulness and meditation practices.
Description
Awaken Pittsburgh’s vision is an equitable and just society where diverse peoples live in harmony with each other and their environments.
CAUSE AREAS
WHEN
WHERE
This is a Virtual Opportunity with no fixed address.
DATE POSTED
February 24, 2022
SKILLS
- E-commerce
- Website Project Management
- Web Design / UX
- Search Engine Optimization (SEO)
- Google Apps
- Analytics
GOOD FOR
- People 55+
REQUIREMENTS
- Must be at least 20
- 5-7 hours per week for initial set up period, after which 3-4 hours per week for maintenance/upkeep
- • An eye for detail and organization • Ability to juggle multiple initiatives at once • Strong communication skills • A/B testing knowledge is a plus • UX/UI and web analytics experience is a plus • Understanding & experience with Google analyti