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Volunteer Google Analytics & Conversion Rate Optimization (CRO) Specialist

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AWAKEN PITTSBURGH

  • 4 people are interested

Volunteer Google Analytics & Conversion Rate Optimization (CRO) Specialist

Description:

Awaken Pittsburgh is a small nonprofit that works to transform lives and systems through mindfulness-based social and emotional regulation practices. Awaken Pittsburgh is looking for a Google Analytics & Conversion Rate Optimization (CRO) Specialist to execute successful web experimentation and personalization for our organization. You'll be the in-house expert on Google Analytics, leading our effort to improve and manage our event tracking and overall effectiveness of Google Analytics data. You are a natural leader and keep external and internal stakeholders informed through our engagements. You analyze A/B test results, respond to organization requests and keep team members accountable for conversion/analytics follow-ups and action items. The CRO Specialist will also focus on building digital conversion strategies, data and results analysis, insights/iteration and ideation.

Day-to-day Responsibilities:

  • Optimizing landing pages for page conversions. (You will work in conjunction with the UX Designer.)
  • Fielding and routing web analytics questions and issues, disseminating action items
  • Set up conversion goals through Google Analytics,
  • Work with web designers to track any blocks to conversions
  • Funnel optimization, and conversion goal optimization.
  • Estimated time commitment = 5-7 hours per week for initial set up period, after which 3-4 hours per week for maintenance/upkeep

Experience and Skills:

  • An eye for detail and organization
  • Ability to juggle multiple initiatives at once
  • Strong communication skills
  • A/B testing knowledge is a plus
  • UX/UI and web analytics experience is a plus
  • Understanding & experience with Google analytics
  • Professional services (agency/nonprofit) experience is a plus

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About AWAKEN PITTSBURGH

Location:

733 N Highland Ave, PITTSBURGH, PA 15206, US

Mission Statement

Awaken Pittsburgh promotes personal and community well-being through mindfulness programs and compassionate actions.

Description

Awaken Pittsburgh develops and supports mindfulness programming. Based on a fee-for-service, social enterprise model, Awaken is committed to serving individuals and organizations regardless of income and background so that everyone can have the opportunity to experience the transformative power of a mindfulness-based approach to living.

Community
Education & Literacy
Health & Medicine

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • E-commerce
  • Website Project Management
  • Web Design / UX
  • Search Engine Optimization (SEO)
  • Google Apps
  • Analytics

GOOD FOR

  • People 55+

REQUIREMENTS

  • Must be at least 20
  • 5-7 hours per week for initial set up period, after which 3-4 hours per week for maintenance/upkeep
  • • An eye for detail and organization • Ability to juggle multiple initiatives at once • Strong communication skills • A/B testing knowledge is a plus • UX/UI and web analytics experience is a plus • Understanding & experience with Google analyti

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