VP/Director of Marketing - Peer Support/Patient Advocacy

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Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.

Main Responsibilities:

The successful candidate must be a skilled content marketer who understands creating content to build a subscriber base for our Peer Support/Patient Advocacy Program. They must be skilled editorially in copywriting, copy editing, and search engine optimization (SEO). This individual must also have a passion for storytelling, learning, and a talent for clear, compelling communication.

• Lead the strategic planning, development, and management of HHP’s Peer Support/Patient Advocacy Program strategy across all platforms.
• Provide commercial leadership for the HHP global Peer Support/Patient Advocacy Program program.
• Build and manage a content and editorial calendar that attracts the relevant audience and diverse content (including blog posts, whitepapers, ebooks, reports, webinars, infographics, videos, newsletter, etc.)
• Create the right set of metrics to assess and test content performance
• Work with the graphic design team to curate images to go along with written content
• Oversee development and production of event collateral, inclusive of development and execution of marketing and promotional plans
• Collaborate with internal teams to execute communications strategies - inclusive of weekly program and marketing calls, potential one-off catch up calls
• Oversee compliance with brand identity standards by internal and external stakeholders

Qualifications:

• 7+ years in editorial and content creation
• 5+ years in leadership and people management roles
• Experience conceiving and building thought leadership
• Excellent communication and writing skills
• Analytically savvy