Market Researcher

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Market Research Volunteer

SUMMARY:

The candidate selected for this position must be qualified for and interested in leading marketing research design, planning, implementation, and analysis. Goal of the research is to determine Awaken Pittsburgh's ideal target market, and identify the best price point for mindfulness courses and other offerings.

DETAILED DESCRIPTION:

Awaken Pittsburgh, a non-profit 501(c)(3) formed in 2016, is a growing, energetic, secular organization that draws upon the wisdom of mindfulness and meditation to teach lifelong self-regulation skills that have the power to transform lives. Its evidence-based curricula and programming serve students, educators, those in recovery, social services and mental health professionals, corporations, and any other individual or organization seeking to gain clarity, focus, renewal, and improved health and wellbeing.

Working closely with Awaken Pittsburgh’s Executive Director and Marketing Committee, the Volunteer will focus on future growth and help us achieve our mission and vision. See our web site at www.awakenpittsburgh.org for more.

Role Overview

In this role, you will be responsible for developing, executing and managing the Market Research function for Awaken Pittsburgh, including reviewing and analyzing metrics to better define our Go to Market strategies.   Time commitment is approximately 5 hours per week.

Essential Functions

• Monitor and forecast marketing and sales trends
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert complex data and findings into understandable tables, graphs, and written reports
• Prepare reports and present results to Marketing Committee
• Use data from GoogleAds campaigns to inform our marketing strategy and gain understanding of customer demographics

Qualifications and Skills

• Analytical skills. Must be able to understand large amounts of data and information.
• Communication skills. Need strong communication skills when gathering information, interpreting data, and presenting results.
• Critical-thinking skills. Must assess all available information to determine what marketing strategy would work best.
• Detail oriented. Must be detail oriented to do precise data analysis.
• Bachelor’s Degree in Marketing, Advertising, or related field.  
• 2+ years of non-profit or corporate experience in a Market Research role. 
• Experience working remotely as part of a team.  
• Experience working in a start-up company, non-profit or entrepreneurial environment.  
• Self-directed and disciplined with the ability to work independently in an ever-changing environment

Other information

This is a volunteer position. There will be no financial compensation. Our organization is predominantly volunteer-run. We welcome volunteers located anywhere in the world, as long as they can connect reliably to the internet.