Social Media Specialist
From Jersey with Love
Job brief
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and "soft selling" the product by providing support to current and prospective customers.
Responsibilities
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics,
insights and best practices, and then acting on the information
Collaborate with Executive Board to manage reputation, identify key players and coordinate
actions
Requirements
Proven experience in social media
Excellent consulting, writing, editing (photo/video/text), presentation and communication
skills
Demonstrable social networking experience
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good organizational ability
Fluency in English
Coursework or interest in Communications, Marketing, or Business
About From Jersey with Love
Location:
115 Dewitt Avenue, Asbury Park, NJ 07712, US
Mission Statement
Our mission is to provide aid, services, and opportunities to equip, empower and encourage our community.
Description
From Jersey with Love provides aid and services to communities to enhance the quality of life for all. These services feeding programs, clothing programs, on site job readiness training and more.
At the announcement of the National Crisis in the US, we started a feeding program that serves the community nutritious food packages every Wednesday evening. All of the local pantries have operating hours in the mornings or early afternoon, we serve at 530pm. At the end of 2020, our Let’s Eat program served over 100,000 pounds of food!
We have a FREE clothing pantry that offers NEW quality clothing to the people in the commmunity. This was key in our community because the Salvation Army’s building was destroyed in Superstorm Sandy 2012. We started the Closet of Love to offer a viable resource within the city in 2019. We have distributed over $90,000 worth of clothing to the people in our community.
During the pandemic 2020, we revamped our job readiness program and hired over 15 volunteers to aid in the fight against hunger. Many of our volunteers are virtual and are learning how to adapt to the new work culture.