Social Media Engagement & Outreach Coordinator

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Looking to have more meaningful conversations with your community? We would love your help in building an authentic outreach plan to invite more people into the animal rescue community.

As a non-profit, starting meaningful conversations around the issues the dog rescue world is facing today is central to raising awareness.

Can you use your social platforms to help us educate the public on the current issues the animal rescue community is facing today? Can you help us inspire people to contribute financially to the shelter? Can you have a conversation with a French Bulldog owner without coming off like a know-it-all jerk? If so we want your help!

Optional: This position won’t require posting content or creating content. However if you have an idea you want to share your creative input will always be welcome and appreciated.

Your objective will be to grow Paws of LA Rescue and our fundraising team through meaningful conversations. N on-spammy and organic social media outreach tactics can be learned by anyone, so don’t worry if you’re not currently a social media guru.

A great benefit for you about this opportunity is that your social media profiles will be directly growing with ours through these outreach tactics. The network you’ll grow as an industry influencer and an empathetic advocate for animals will be beneficial for building relationships and awareness in your personal network.

Key responsibilities will include:

• Creating a prospect list by researching local influencers in the Los Angeles area.
• Make your social media profiles outreach ready.
• Have meaningful conversations with your prospect list on their preferred social media channels.
• Collaborate on learnings from conversations.
• Help with tracking organization wide engagement (on our Salesforce platform) in a centralized fashion to allow our organization to develop tools to support leadership and volunteers.

Qualifications:

• Empathy and a passion for community service and animal welfare.
• Entrepreneurial spirit and self-starter mentality. Can take initiative to research and connect with locals, local leaders and organizations.
• Excellent written and verbal communication
• Experience in sales, account management, marketing, community outreach, or partnerships preferred
• Ability to dedicate a few hours a week for the next couple of months