Paid Media Advertising (Volunteer)

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If you have built a career in paid media advertising we would love your help! We have a Google Ad Words Grant and are in need of an expert to modify or even revamp our 2 campaigns/objectives already in place.

Paws of L.A. Rescue is a foster-based, volunteer-run dog rescue based in Los Angeles, CA. This is a great way to be part of saving dog lives at risk from the comfort of your own home!

Responsibilities:

• Lead the strategy development, project management, execution, and analysis of: paid digital campaigns using Google Ads grant.
• Providing a recommendation for the use of ads on other platforms such as Instagram and Facebook.
• Researching and analyzing competitor advertising programs in efforts to maximize the effectiveness of the animal welfare cause as a whole. We don’t want to steal or drive up costs for other similar causes.

Qualifications:

• 3+ years of paid search, paid social, and analytics experience
• Strong knowledge of multiple paid digital channels and how they work together
• Experience working with and utilizing Google Analytics and other attribution solutions
• Experience using with Facebook and Instagram Ads

Preferred but not mandatory:

• Experience running email marketing campaigns, especially with the Active Campaign platform.