VP/Director of Marketing-Learning Academy

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Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.

Main Responsibilities:

The successful candidate must be a skilled content marketer who understands creating content to
build a subscriber base for our Learning Academy. They must be skilled editorially in copywriting,
copy editing, and search engine optimization (SEO). This individual must also have a passion for
storytelling, learning and a talent for clear, compelling communication.

● Lead the strategic planning, development and management of HHP’s Learning Academy
strategy across all platforms.
● Provide commercial leadership for the HHP global Learning Academy.
● Built and manage a content and editorial calendar that attracts the relevant audience and
diverse content (including blog posts, whitepapers, ebooks, reports, webinars, infographics,
videos, newsletter, etc.)
● Create the right set of metrics to assess and test content performance
● Work with graphic design team to curate images to go along with written content
● Oversee development and production of event collateral, inclusive of development and
execution of marketing and promotional plans
● Collaborate with internal teams to execute communications strategies - inclusive of one 1.5
hour call every Saturday, one quarterly planning call, and potential one-off catch up calls
● Oversee compliance with brand identity standards by internal and external stakeholders

Qualifications:

● 7+ years in editorial and content creation
● 5+ years in leadership and people management roles
● Experience conceiving and building thought leadership
● Excellent communication and writing skills
● Analytically savvy