Chief Social Media and Public Relations Officer

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Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.

Responsibilities

Social Media

• Play a key role in developing overall strategy and management of the Human Health Project social media platforms globally

• Expand social media reach, maintain favorable consumer sentiment, and engage with Human Health Project communities

• Responsible for posting and management of all Human Health Project social media platforms (Facebook, Instagram, Linkedin and Twitter) on a daily basis

• Plan, post and monitor all social media content as well as work closely with agency, Brand Design and marketing teams to support campaigns

• Manage all social media content as well as work closely with agency, Brand Design and marketing teams to support campaigns

• Oversee community management, including moderation support for social media initiatives, and scheduling content. Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities

• Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement

PR

• Develop and execute strategic public relations (PR) and experiential marketing programs that enhance customer loyalty via digital channels and PR

• Create high quality, persuasive, and strategic presentations for an audience that includes partners, senior management, and board of directors

• Cultivate talent and provide leadership, coaching, and career development planning for team members. Ensure productivity is maximized and quality is delivered

• Work with Chief Brand Officer on all initiatives
  

HumanHealthProject.org

• Partner with the Membership team to assist with community outreach and engagement via Human Health Project.org

Other duties may be assigned

Qualifications

• Minimum 5-7 years experience in managing complex integrated marketing and communications programs in a fast paced, high volume, Marketing and/or PR/Communications function for a consumer-focused organization. Consumer product industry experience is a must

• Minimum 5-7 years experience building and leading powerful team and demonstrated skill in managing people

• Experience running Social and PR as a business and driving against measurable KPIs impactful to the business through the development of innovative PR and Social Media strategies

• Global experience a plus

• Analytical skills and the ability to use digital tools to find actionable insights through data

• A collaborative nature with finesse in developing relationships cross-functionally

• A strong track record working with top tier press

• Meaningful experience with agency/vendor management

• Must have excellent skills in writing press releases and all content that demonstrates a clear and consistent brand voice