• 27 people are interested
 

SEO Specialist

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ORGANIZATION: Virtues Project International Association

  • 27 people are interested

This is an unpaid volunteer position.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities, including:

  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

______________________________

VPIA is a non-profit organization founded in 2013 at the request of the founders of The Virtues ProjectTM (www.virtuesproject.com). VPIA operates in service of The Virtues Project to protect the integrity of the body of work, to grow, strengthen and expand its reach, and to ensure its sustainability. The Virtues Project International Association (VPIA) is not affiliated with any religious organization.

If you are interested in this role please follow this link to our Volunteer Application Form: https://docs.google.com/forms/d/e/1FAIpQLSc9DeArdFRSqU9G5ukJJel7npJXy_JcPxcck3tUZqWTtM1yyw/viewform?c=0&w=1

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About Virtues Project International Association

Location:

1904, 188-15 Ave. SW, c/o Donna Wheatcroft, Calgary, Alberta T2R 1S4, CA

Mission Statement

Virtues Project International Association protects, supports and advances the mission and vision of The Virtues Project.â„¢. The Virtues Projectâ„¢ unites and elevates humanity by awakening virtues, the gifts of character, through the practice of five simple strategies.

Description

Canadian Non-profit Organization established in 2013. Board of Directors, all volunteers are working to grow a global organization that began in 1991 as a grassroots movement.

The Virtues Project is a global grassroots initiative to inspire the practice of virtues in everyday life. The Project is sparking a global revolution of kindness, justice, and integrity in more than 100 countries through its facilitators and Virtues Connections.

The Virtues Project empowers individuals to live more authentic meaningful lives, families to raise children of compassion and integrity, educators to create safe, caring, and high performing learning communities, and leaders to encourage excellence and ethics in the work place. It has inspired and mobilized people worldwide to commit acts of service and generosity, to heal violence with virtues.

The Five Virtues Strategies of The Virtues Project awaken the gifts of character, through inspiring programs, books, and materials that help us to remember who we really are and to live by our highest values.

CAUSE AREAS

Children & Youth
Crisis Support
International
Children & Youth, Crisis Support, International

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Interactive/Social Media/SEO
  • Search Engine Optimization (SEO)
  • Marketing Analytics
  • Sales Marketing
  • Google Apps

GOOD FOR

N/A

REQUIREMENTS

  • 12-15 hours per month

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