Marketing Committee Chair

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The Marketing and Outreach Chair serves as the primary lead for creating awareness of the disease through the promotion of Walk to End Alzheimer's. This position will assemble a Subcommittee to build public awareness of Walk through local media outlets, social media and grassroots marketing efforts.

Position Responsibilities:
- Meet with the Event Chair, Co-Chair, and Staff Partner to develop a plan to promote Walk to End Alzheimer's in the community to ensure participant goals are met.
- Recruit and train the Marketing and Outreach Subcommittee, whose main responsibility is to help promote Walk through in-kind media, social media and grassroots marketing activities.
- Manage the Marketing and Outreach Subcommittee meetings/check-ins to monitor progress and ensure everyone is on target to meet their goals.
- Develop relationships with local media outlets and implement strategies to secure donated media.
- Identify; "Why I Walk" stories for media, distribute press releases, arrange interviews and media coverage on event day, and work with the Mission Chair to prepare spokespeople.
- Coordinate the delivery of brochures, posters, and fliers to distribution points and maintain relationships with lead contacts to ensure adequate supply.
- Organize community blitz days or tabling opportunities at local community events.
- Work closely with other Subcommittees, including Sponsorship and Logistics, to ensure all benefit obligations are met.
- Help identify opportunities to expand outreach into diverse communities.
- Ensure all appropriate media outlets and Marketing and Outreach Subcommittee members are appropriately recognized.