The Marketing and Outreach Chair serves as the primary lead for creating awareness of the disease through the promotion of Walk to End Alzheimer's. This position will assemble a Subcommittee to build public awareness of Walk through local media outlets, social media and grassroots marketing efforts.
Position Responsibilities: - Meet with the Event Chair, Co-Chair, and Staff Partner to develop a plan to promote Walk to End Alzheimer's in the community to ensure participant goals are met. - Recruit and train the Marketing and Outreach Subcommittee, whose main responsibility is to help promote Walk through in-kind media, social media and grassroots marketing activities. - Manage the Marketing and Outreach Subcommittee meetings/check-ins to monitor progress and ensure everyone is on target to meet their goals. - Develop relationships with local media outlets and implement strategies to secure donated media. - Identify; "Why I Walk" stories for media, distribute press releases, arrange interviews and media coverage on event day, and work with the Mission Chair to prepare spokespeople. - Coordinate the delivery of brochures, posters, and fliers to distribution points and maintain relationships with lead contacts to ensure adequate supply. - Organize community blitz days or tabling opportunities at local community events. - Work closely with other Subcommittees, including Sponsorship and Logistics, to ensure all benefit obligations are met. - Help identify opportunities to expand outreach into diverse communities. - Ensure all appropriate media outlets and Marketing and Outreach Subcommittee members are appropriately recognized.
478 Craighead Street, Suite 200, Nashville, TN 37204, US
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
The Alzheimer's Association Tennessee Chapter has offices in these cities; Nashville, Chattanooga, Knoxville, Kingsport and Memphis. We have a team of volunteers across the state leading the way in program delivery, fundraising and advocacy.
Health & Medicine
We'll work with your schedule.
7625 Hamilton Park DriveSuite 6Chattanooga, TN37421
June 29, 2020
Marketing Strategy & Planning
Brand Development & Messaging
Market Research / Analysis
Monthly committee meetings (in person and over phone), along with time spent promoting the Walk to End Alzheimer's.