Digital Marketing Manager

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This volunteer role is perfect for the experienced digital marketing manager who is looking for a small monthly volunteer commitment to keep their skills current, or a full-time employee looking for a manageable opportunity to contribute their skills to a good cause.

The digital marketing manager’s responsibility will be to use direct-to-consumer media channels to acquire new customer sign-ups for a lead gen campaign (possibly a "pledge") - part of the fun is figuring out the best campaign concept. Prior experience with user acquisition on Google AdWords, Instagram, Facebook, YouTube, and/or LinkedIn is required. Monthly spend will be quite small, with lots of small tests in the first few months to determine the best approach. Ideal candidate has funnel optimization experience as well and would enjoy A/B testing various approaches. Six-month commitment requested.

Business For America (BFA) is a nonprofit organization that is encouraging businesses from the Fortune 500 to Main Street to get involved in promoting a healthy democracy. Volunteering for BFA means you’ll support a movement that’s about giving employees time off to vote, investing in election security, and promoting civic engagement in local communities. BFA is currently mobilizing the business community to support Vote by Mail to protect voters and elections during the COVID-19 crisis.