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Google AdWords optimization

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ORGANIZATION: Ripples Foundation USA

  • 30 people are interested
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Google Optimization AdWords Specialist for Ripples in Africa

Help amplify the impact of women-led initiatives in West Africa through strategic digital advertising! Ripples in Africa is seeking a skilled Google Optimization AdWords Specialist to manage and optimize campaigns that drive donations, awareness, and engagement for our programs and Yaji Spice social enterprise.

Key Responsibilities
- Develop, implement, and optimize Google Ads campaigns (Search, Display, Shopping) to maximize ROI and donor acquisition.
- Conduct keyword research and analysis to target high-impact terms aligned with our mission.
- Write compelling ad copy and design responsive ads for diverse audiences, including donors and ethical consumers.
- Monitor metrics (CTR, conversions, ROAS) and refine bids, budgets, and targeting using A/B testing.
- Generate weekly/monthly reports to track campaign success and inform fundraising strategies.
- Partner with our marketing team to align ads with donor stewardship materials and Yaji Spice's branding.
- Strategically manage and optimize our $10,000 Google AdWords budget to maximize impact and reach.

Required Skills
- Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
- Experience with keyword research tools (e.g., SEMrush, Google Keyword Planner).
- Strong analytical skills to interpret data and adjust strategies.
- Google Ads certification (preferred).
- Basic understanding of SEO and landing page optimization.
- Proven ability to work efficiently within a defined AdWords budget.

Impact You'll Make
- Drive donations that support 17,200 women entrepreneurs and 45,000 children with improved food security.
- Increase visibility for Yaji Spice's ethically sourced products, connecting West African women farmers to global markets.
- Optimize our $10,000 AdWords budget to ensure every dollar directly funds regenerative agriculture and gender-equity programs.
- Enhance donor acquisition and retention through targeted campaigns that highlight our impact.

Time Commitment: 10-15 hours/week (flexible)
Location: Remote

Join us in harnessing the power of digital advertising to create sustainable change! Your expertise will help scale our reach, empower African women, and transform communities. No prior nonprofit experience is required - we provide training on our mission and tools.

To Apply: Submit your resume, a portfolio of past AdWords campaigns (if available), and a brief statement of interest to: info.usa@ripplesfoundation.org.

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About Ripples Foundation USA

Location:

15922 Eldorado PKWY, Frisco, Texas, TX 75035, US

Mission Statement

To equip women with the tools, training and resources needed to feed, generate income to control their future and secure their children’s future. We co-create programs with each community, collaborating with government bodies to build holistic solutions tailored to each community’s unique needs. Our programs aim to train, build and scale. We work with women and youth, training them on modern, eco-friendly agriculture techniques to help them transform their economies to be a more inclusive, productive and sustainable one..

Description

Ripples works in Ghana, Madagascar and Nigeria, and has worked funded and provided funding that has benefited over 6,000 since it's inception in the UK in 2005. We currently have a Farm project: http://ripplesfoundation.ngo/ripples-farms.php; and an Experential Internship program: http://ripplesfoundation.ngo/internship.php
We want to encourage American youth to develop international lenses and become immersed in a rich culture where they are part of the solution as well as create a hands on learning environment on creative ways to humanitarian efforts. We are in partnership with a several universities and successfully completed a trips with students from Europe and the United States. We want to raise funds and awareness for the program. We have several reports and videos from past students after their visits. We have several projects going on in Africa which served as an internship for the students.

CAUSE AREAS

Children & Youth
International
Women
Children & Youth, International, Women

WHEN

Sat Feb 01, 2025 - Thu May 01, 2025

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Customer Acquisition
  • Market Research / Analysis
  • Google Apps
  • Internet Research
  • Analytics

GOOD FOR

N/A

REQUIREMENTS

  • 10-15hrs/week

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