Digital Marketing Manager (Hybrid)

Save to Favorites

About Us:

Poppy Life Care is approved by the IRS as a 501(c)(3) organization in the United States. We are endorsed by GuideStar which specializes in the reporting of U.S. non-profit companies. We have many opportunities to make an impact, grow your network and business portfolio while building a non-profit and working in an agile startup environment. We hope you will consider us in your search!

Top Reasons to Work with Us:

We are paving the way to education and care programs and looking for candidates that want to join us in making a difference. Candidates should excel in fast-paced environments, express a willingness to learn, be passionate about what they do and ideally have a strong background in education, business, non-profits, or startups.

We are rapidly growing and have unique opportunities available!

Not only are we passionate about what we do, but WHY we do it, which is to help children and their families that are living with spectrum disorders, ADHD, anxiety, depression and more. We want to do our part in changing their quality of life for the better. We believe that care, education, and support for children and their families should be easily accessible.

Check us out at www.poppylifecare.org!

This is an excellent opportunity for working professionals and recent graduates who have
completed their degree and are seeking to gain real world experience, or for anyone
looking to make a difference in children’s lives.

Through our hybrid virtual platform, we want our coaches and therapists to meet one-on-one with
clients using video chat and messaging. Coaches and therapists also provide clients with
evidence-based clinical programs and self-management tools.

Duties/Responsibilities include, but are not limited to, one or more of the following projects that support PLCF social media efforts:

●Participate in the development and implementation of new social media recommendations for
PLC
●Manage creative strategy, site development and execution of the consumer section of PLC’s
internet and intranet sites.
●Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and
goals of the businesses.
●Measures and reports performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs)
●Expand creative opportunities for social media calendars, content and messaging in support of
PLC mission
●Collaborates with internal teams to create landing pages and optimize user experience
●Actively monitor social media sites, update posts and ongoing social media content on Facebook,
Twitter, and Instagram
●Work on digital marketing campaigns for social media & online advertising
●Develop compelling online content to achieve both visibility and engagement using persona
targeting and cross marketing effort for account base marketing
●Maintain digital marketing staff my recruiting, selecting, orienting, and training new volunteers
●Develop marketing objectives, cross-channel tactics, CRM and optimization methodology for
online sales.
●Collaborate with Program Director & Board Members of PLC

Education and Experience

●Bachelor’s degree in Marketing, Business, Communications or related field preferred
●Demonstrable skills leading and managing SEO/SEM, marketing database, email, social media,
and/or display advertising campaigns.
●Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform, and motivate
●Proficient in marketing research and statistical analysis
●Proven working experience in digital marketing, particularly within the industry
●Analytical thinking skills and the ability to exercise sound judgement when making decisions
●Extremely organized and detail oriented
●Working knowledge of HTML, CSS, and JavaScript development and constraints preferred
●Proficient knowledge of website and marketing analytics tools (e.g. Google Analytics, WebTrends,
and SEMrush etc.)


Time Commitment Minimum:

Flexible, 3-8 hours per week. Hours may be scheduled during normal business hours (Monday -
Friday between 8 a.m. - 5 p.m.). Applicants able to schedule the maximum hours/duration
typically gain more in-depth experience.

Benefits Available to Volunteer:

●Learn about startup environments and how to get a social media and advertising strategy
ramped up
●Provide significant strategic and creative contributions toward the development of social
media activities
●Build your resume with unique startup experience and social media/marketing strategies
PLUS have fun learning - there is so much opportunity