Communications Strategy

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Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

• A communications strategy that includes:
  • Review of communications goals and target audiences
  • Identification of the best delivery methods, and the best timelines to use, based on goals and audience
  • Messaging guidelines and sample messaging, based on audiences and delivery methods
  • Outline of execution steps to implement the plan

• Experience in communications, marketing, public relations or a related field
• Understanding of communications planning

• Prep: Project goals, timeline, and process established and initial information distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
• Milestone 1: Professional creates first draft of the Communications Strategy and Volunteer Manager provides feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
• Milestone 2: Finalized communications strategy delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget