Communications Strategy


(42.36278,-71.083534)
 

Cause Areas

When

Mon Jan 29, 2018 05:00 PM - Wed Feb 28, 2018 09:00 PM

Where

1 BroadwayCambridge, MA 02142

About

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Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

Deliverables
  • A communications strategy that includes:
    • Review of communications goals and target audiences
    • Identification of the best delivery methods, and the best timelines to use, based on goals and audience
    • Messaging guidelines and sample messaging, based on audiences and delivery methods
    • Outline of execution steps to implement the plan
Prerequisites PROFESSIONAL
  • Experience in communications, marketing, public relations or a related field
  • Understanding of communications planning
Project Steps
  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager outlines any current communications activities and strategies
    • Volunteer Manager shares any existing communications materials
    • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
    • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 1: Professional creates first draft of the Communications Strategy and Volunteer Manager provides feedback
    • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
    • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
  • Milestone 2: Finalized communications strategy delivered to the Organization
    • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
    • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget

Skills

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging

Good Match For

N/A

Requirements & Commitment

N/A

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