(42.36278,-71.083534)
 

Cause Areas

When

Mon Jan 29, 2018 05:00 PM - Wed Feb 28, 2018 09:00 PM

Where

1 BroadwayCambridge, MA 02142

About

Join our meetup community at https://www.meetup.com/healthinno/
Check us out - https://www.healthinno.org/

Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

Deliverables
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Prerequisites PROFESSIONAL
  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging
Project Steps
  • Prep: Distribution of prep materials
    • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
    • Volunteer Manager sends links to website and social media pages
  • Milestone 1: Information gathering
    • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
    • Professional researches competitive landscape and public perception of Organization
  • Milestone 2: First draft
    • Professional drafts proposed messaging and multiple tagline options
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 3: Final draft
    • Professional delivers final Brand Messaging document

Skills

  • Brand Development & Messaging

Good Match For

N/A

Requirements & Commitment

N/A

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