Brand Messaging

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Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

• Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.
• Creation of taglines and talking points to help the Organization communicate clearly and concisely
• Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

• Background in brand management, marketing, advertising, or public relations
• Experience leading a branding exercise and creating brand messaging

• Prep: Distribution of prep materials
  • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
• Milestone 1: Information gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
• Milestone 2: First draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
• Milestone 3: Final draft
  • Professional delivers final Brand Messaging document