Social Media Coordinator

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Social Media Coordinator

AZSA is looking for a Social Media Coordinator to join the Marketing and Communications Team. The Social Media Coordinator will team with our other Social Media Coordinators to develop and implement the social media strategy by managing multiple accounts, creating original content, and developing creative strategies to promote AZSA, drive member growth, and increase web traffic and engagement.

AZSA’s Social Media

AZSA has a growing presence on Facebook and Twitter, with a primary focus of expanding on Twitter by looking for groups that align with the mission of AZSA. Next steps include YouTube, Instagram, and SnapChat.

Responsibilities

Social Media Coordinators perform some or all of the following duties:

• Create engaging text, image and video content
• Design posts to sustain readers’ curiosity and create buzz around new projects
• Engage with like-minded people and organizations to expand our reach and influence
• Measure web traffic and monitor SEO
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Facilitate online conversations with AZSA members and respond to queries
• Develop an optimal posting schedule, considering web traffic and engagement metrics
• Oversee social media accounts’ layout
• Suggest new ways to attract prospective members
• Work with priority leaders across several areas to help promote their message and events
• Train others to use social media in a cohesive and beneficial way
• Work with communications and branding teams to ensure messaging is positive, consistent and adheres to AZSA best practices

Ideal Skillset

• BS degree in Marketing, New Media or relevant field
• Proven work experience as a Social Media Coordinator
• Expertise in multiple social media platforms
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills

Time commitment: Approximately 5-10 Hours Per Week