Content Marketing Coordinator

Save to Favorites

Content Marketing Coordinator (volunteer position)

Time Commitment: Minimum of 8-10 virtual hours per month; which may include evenings.

Content Marketing Coordinator

• Support all content marketing initiatives to drive traffic, engagement, leads, which deliver sales and customer retention.
• Collaborate across functional teams to deliver an effective content marketing strategy and editorial plan to meet business objectives
• Collaborate on the development of the content our audience is looking for and then optimize the path to conversion
• Provide input on content development, distribution and measurement. Develop best practices so content is consistent with our brand voice, style and tone.
• Maintain calendar and organization workflows.
• Coordinate email / newsletter distribution and have an understanding of the basic best practices of the main social media channels, which content and approaches work on each and why
• Implement the integration of content programs with brand campaigns to drive brand to demand.

Requirements:

• Sharepoint, MS Office experience required, Canva and Slack experience preferred.
• Experience creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what our audiences consume and how to create it
• Ability to analyze and present content and social performance
• Experience with Wordpress, MS Office, and the top social channels
• Project management skills and understanding how to manage the priorities of multiple departments