VP/Director Social Media

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Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.

Job brief

We are looking for a driven VP/Director Social Media to attract and interact with targeted virtual communities and networks users.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

VP/Director Social Media should understand how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the HHP brand.

Responsibilities:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Set up and optimize company pages within each platform to increase the visibility of company’s social content

Moderate all user-generated content in line with the moderation policy for each community

Create editorial calendars and syndication schedules

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Help bring awareness and support for HHP's programs

Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Requirements:

Proven working experience in social media marketing or as a digital media specialist

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Adequate knowledge of web design, web development, CRO and SEO

Knowledge of online marketing and good understanding of major marketing channels

Positive attitude, detail and customer oriented with good multitasking and organisational ability

Fluency in English

BS in Communications, Marketing, Business, New Media or Public Relations

Source and recruit Social Media Specialists.