Email Marketing Manager

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Human Health Project (HHP) is a holistic health literacy charity. Our mission is to improve the health of the underserved and vulnerable through holistic information, education and advocacy. Our objective is to empower people to manage their own health with improved outcomes and no medical errors. For more information, please visit our website including viewing our "Shared Patient Information" program page which includes 50 pages of reports on both our Migraine and Lupus and feedback received from people who reviewed the reports in the section, "What Our Members are Saying" - https://tinyurl.com/4c5y3mfa and our "Healthcare Access Program" which includes short video courses in our Learning Academy - https://tinyurl.com/4xwdz5wh , Patient Advocacy Workshops in Los Angeles, - https://tinyurl.com/mryave5x and in Northern Ireland - https://tinyurl.com/nhj6kp7p and our Online Peer to Peer Events - https://tinyurl.com/5ddmxuyn "

Job Description: The Email Marketing Manager must strategically contact consumers, reaching out to specific subsets based on company’s targeted audience and identifying email best practices and email calendars based on effective campaign timing. design contact methods that not only target the appropriate consumers but also develop audience bases that are optimized for retention.

• Implements email marketing campaigns, overseeing all aspects of the campaigns from design to writing to marketing to technical development.Ensure that all campaigns are aligned with the company’s overall strategy, branding, and marketing and sales goals and ensure that the campaigns are accessible and functional on both desktop and mobile devices.
• Throughout the course of an email marketing campaign, the Email Marketing Manager will manage email lists for the campaigns and create an ongoing schedule of content. They identify and address any technical issues with the campaign in conjunction with the IT department. Throughout the campaign they monitor performance and make adjustments accordingly.
• After each email marketing campaign, the Email Marketing Manager will generate and analyze data from the campaign in order to identify strengths and weaknesses. The Email Marketing Manager will use their assessment in order to better optimize future email marketing campaigns.

Email Marketing Program Execution: * Oversee HHP's email marketing efforts * Develop and manage multi-channel digital campaign calendar, partnering closely with IT, Product and Marketing Communications Department. * Develop digital marketing programs and strategies and work to ensure marketing tactics are implemented on time and within budget * Coordinate regular team meetings to ensure digital marketing and web strategies are aligned with organizational priorities and events * Act as primary contact with external digital agency partners (website, email marketing) * Research and recommend features, functions, and solutions to create compelling digital content that enhances HHP’s ability to reach and engage a broader constituency * Work closely with social media and e-commerce teams to ensure integration of content across channels * Assist in planning, development, and implementation of e-commerce strategy * Develop and manage metrics reporting and analysis of the website performance and online communications efforts * Manage online marketing and vendor accounts Requirements: Bachelor’s degree and minimum of five years of experience in website management, content strategy, and/or digital marketing; experience working through a website launch or revamp that significantly enhanced user experience

• Has a knowledge of email list management and ideally has a knowledge of Mailchimp and Sendy but not essential
• Excellent writing, editing, and research skills, and ability to frame and draft cogent messages
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google AdWords campaigns
• Basic coding knowledge of Ruby on Rails, CSS and HTML is strongly preferred
• Strong project-management and organizational skills
• Demonstrated ability to handle multiple projects simultaneously, set priorities, organize time, and identify resources for projects
• Must be a team player who enjoys working in groups but can function individually to meet goals
• The ideal candidate will be flexible, resourceful, detail-oriented, and proactive with a strong interpersonal skills and a sense of humor