EVENT PLANNING COMMITTEE VOLUNTEERS MARKETING TEAM

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SIGN UP TO VOLUNTEER: willread.org/volunteer

Summary: The Literacy Coalition is hosting Reading Between the Wines this fall, and we are looking for volunteers to help us make it a successful event!

Literacy is more than knowing how to read. It is using information to function in society and develop one’s potential. We believe everyone should have the skills they need to reach their full potential. And to function in society, achieve goals and develop their potential, families and individuals must understand medical instructions, use a computer, navigate the transit and workforce systems, and more. The Literacy Coalition embeds its high-quality programs in the business, healthcare and nonprofit sectors to deepen the impact of nonprofits, strengthen the business workforce and build stronger communities.

Reading Between the Wines features signature pairings of locally produced food and other beverages and the opportunity to mix and mingle with the "tastemakers" of Austin-all while having fun for a good cause! As a volunteer on the event planning committee, you will help with the development and execution of a marketing plan to drive ticket sales leading up to the event and media exposure on the day of the event.

Essential Duties and Responsibilities:

• Build on 2016 marketing plan to promote ticket sales via snail mail, email marketing, social media and more
• Manage media list
• Place event on all media, community and online calendars
• Draft and distribute media alert
• Manage content for website event page
• Secure and coordinate best photo opportunities with photographer
• Assemble press kits and manage media during the day of the event

Requirements:

• Must be dependable and punctual
• Be courteous and personable when dealing with the public
• Be self-directed, willing to take initiative, and detail-oriented
• Social Media experience
• Be verse with different source of promotion source in Austin
• Be able to work independently

Time Commitment:

• Must be able to commit 2-4 hours a week February-October 2017, plus a 6-hour commitment the week of the event

Benefits:

• Contributing to a stellar mission
• Gain Marketing/ PR experience
• Network with 400 Austin professionals
• Additional training and skill-building can be provided if interested

SIGN UP TO VOLUNTEER: willread.org/volunteer

Thank you for being part of our team!