DIGITAL HEALTH INCUBATOR BRAND MESSAGING PROJECT ESTIMATED TIME30-50 HOURS / OVER 1-2 MONTHS
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
- Background in brand management, marketing, advertising, or public relations
- Experience leading a branding exercise and creating brand messaging
- Clear Mission and Vision statement
- Staff member at your Organization responsible for branding or marketing committed to this project
- Prep: Distribution of prep materials
- Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
- Volunteer Manager sends links to website and social media pages
Milestone 1: Information gathering
- Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
- Professional researches competitive landscape and public perception of Organization
Milestone 2: First draft
- Professional drafts proposed messaging and multiple tagline options
- Volunteer Manager provides feedback, which Professional incorporates
Milestone 3: Final draft
- Professional delivers final Brand Messaging document
We need this because:
(1) We want to create a consistent voice for our Organization that you can use across your communication channels
Learn more about us - http://bit.ly/abouthi
- Brand Development & Messaging
Good Match For
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