BRAND MESSAGING HELP


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

DIGITAL HEALTH INCUBATOR BRAND MESSAGING PROJECT ESTIMATED TIME30-50 HOURS / OVER 1-2 MONTHS

DELIVERABLES

  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

PREREQUISITES

PROFESSIONAL

  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging

NONPROFIT

  • Clear Mission and Vision statement
  • Staff member at your Organization responsible for branding or marketing committed to this project

PROJECT STEPS

  • Prep: Distribution of prep materials
  • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
  • Volunteer Manager sends links to website and social media pages

Milestone 1: Information gathering

  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization

Milestone 2: First draft

  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates

Milestone 3: Final draft

  • Professional delivers final Brand Messaging document
BRAND MESSAGING

We need this because:

(1) We want to create a consistent voice for our Organization that you can use across your communication channels

Learn more about us - http://bit.ly/abouthi

Skills

  • Brand Development & Messaging

Good Match For

Group

Requirements & Commitment

N/A

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