BRAND MESSAGING HELP

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DIGITAL HEALTH INCUBATOR BRAND MESSAGING PROJECT ESTIMATED TIME30-50 HOURS / OVER 1-2 MONTHS

DELIVERABLES

• Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.

• Creation of taglines and talking points to help the Organization communicate clearly and concisely

• Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

PREREQUISITES

PROFESSIONAL

• Background in brand management, marketing, advertising, or public relations

• Experience leading a branding exercise and creating brand messaging

NONPROFIT

• Clear Mission and Vision statement

• Staff member at your Organization responsible for branding or marketing committed to this project

PROJECT STEPS

• Prep: Distribution of prep materials
• Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
• Volunteer Manager sends links to website and social media pages

Milestone 1: Information gathering

• Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
• Professional researches competitive landscape and public perception of Organization

Milestone 2: First draft

• Professional drafts proposed messaging and multiple tagline options
• Volunteer Manager provides feedback, which Professional incorporates

Milestone 3: Final draft

• Professional delivers final Brand Messaging document

We need this because:

(1) We want to create a consistent voice for our Organization that you can use across your communication channels

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