MARKETING STRATEGY HELP

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MARKETING STRATEGY PROJECT ESTIMATED TIME 30-50 HOURS / OVER 8 - 10 WEEKS

DELIVERABLES

A marketing strategy that includes:

• Review of the marketing goals and target audiences

• Identification of the channels that will yield the highest ROI (Return On Investment)

• Tactics for how to use the identified channels

• Messaging guidelines for the channels identified

• Metrics to use to evaluate marketing effectiveness

PREREQUISITES

PROFESSIONAL

• Experience in marketing strategy, brand management, market research, or a related field.

NONPROFIT

• Clear goals for your marketing efforts, and an understanding of the audiences you want to target

• An understanding of the staff capacity and budget (if any) that you can dedicate to marketing

• Clear brand messaging in place that can be used in your marketing

• Staff member ready to prioritize this project

PROJECT STEPS

• Prep: Project goals, timeline, and process established and initial information distributed
• Volunteer Manager outlines any current marketing activities and strategies
• Volunteer Manager shares any existing marketing materials
• Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
• Professional and Volunteer Manager outline next steps and timeline for the project

Milestone 1: Marketing channels are identified:

• Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
• Volunteer Manager provides feedback to the Professional on the channels identified
• Professional incorporates Volunteer Manager’s feedback and finalizes channels

Milestone 2: Finalized Marketing Strategy is delivered to the Organization:

• Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
• Volunteer Manager provides feedback to the Professional on the draft
• Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
• Volunteer Manager provides feedback to the Professional on the metrics
• Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy

We need this because:

(1) We want to increase awareness of our brand within a specific group

(2) We want to motivate people to take action to support our cause

(3) We want to publicize a major event, milestone, or initiative

Learn more about us - http://bit.ly/abouthi