MARKETING STRATEGY HELP


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

MARKETING STRATEGY PROJECT ESTIMATED TIME 30-50 HOURS / OVER 8 - 10 WEEKS

DELIVERABLES

A marketing strategy that includes:

  • Review of the marketing goals and target audiences
  • Identification of the channels that will yield the highest ROI (Return On Investment)
  • Tactics for how to use the identified channels
  • Messaging guidelines for the channels identified
  • Metrics to use to evaluate marketing effectiveness

PREREQUISITES

PROFESSIONAL

  • Experience in marketing strategy, brand management, market research, or a related field.

NONPROFIT

  • Clear goals for your marketing efforts, and an understanding of the audiences you want to target
  • An understanding of the staff capacity and budget (if any) that you can dedicate to marketing
  • Clear brand messaging in place that can be used in your marketing
  • Staff member ready to prioritize this project

PROJECT STEPS

  • Prep: Project goals, timeline, and process established and initial information distributed
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project

Milestone 1: Marketing channels are identified:

  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels

Milestone 2: Finalized Marketing Strategy is delivered to the Organization:

  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy

MARKETING STRATEGY

We need this because:

(1) We want to increase awareness of our brand within a specific group

(2) We want to motivate people to take action to support our cause

(3) We want to publicize a major event, milestone, or initiative

Learn more about us - http://bit.ly/abouthi

Skills

  • Marketing Strategy & Planning

Good Match For

Group

Requirements & Commitment

N/A

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