PUBLIC RELATIONS STRATEGY HELP


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

PUBLIC RELATIONS STRATEGY PROJECT ESTIMATED TIME 20-25 HOURS / OVER 6-8 WEEKS

DELIVERABLES

A Public Relations (PR) strategy that includes:

  • Review of Organization's public relations goals
  • Identification of the audiences Organization should be addressing to achieve stated goals
  • Identification of the media outlets Organization should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets

PREREQUISITES

PROFESSIONAL

  • Excellent writing and editing skills
  • Understanding of PR planning
  • Experience as a communications consultant or PR Professional

NONPROFIT

  • Clear goals for your PR efforts
  • An understanding of the staff capacity that you can dedicate to PR
  • Staff member ready to prioritize this project

PROJECT STEPS

  • Prep: Project goals, timeline, and process established and initial information distributed
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials

Milestone 1:

  • Project goals, timeline, and process established and initial information distributed
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project

Milestone 2:

  • Target audiences and media outlets have been identified
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets

Milestone 3:

  • Finalized PR strategy has been delivered to the Organization
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
PUBLIC RELATIONS STRATEGY

We need this because:

(1) We want to present our Organization as a thought leader through press and media outlets

(2) We want to increase awareness of our brand through press and media outlets

(3) We want to publicize a major event or development through press and media outlets

Learn more about us - http://bit.ly/abouthi

Skills

  • Public Relations

Good Match For

Group

Requirements & Commitment

N/A

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