STORY TELLING

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STORYTELLING PROJECT ESTIMATED TIME 15-25 HOURS / OVER 1-2 WEEKS

DELIVERABLES

• A compelling narrative, or set of short stories that hold the attention of the Organization's reader and convey their message

• Persuasive copy that can be used in appeals to donors, annual reports, and grant applications

• Popular examples: Organization's founding story; a program achievement or milestone; a look back at the past few years, etc.

PREREQUISITES

• Excellent writing and communications expertise

• Familiarity with narrative writing and storytelling

• Ability to conduct interviews and synthesize information

• Sample writing that you can share with an Organization

• Access to individuals who are willing to be interviewed for the story and additional supporting data that may be relevant

• Willingness to facilitate the scheduling of interviews on behalf of the Professional

PROJECT STEPS

• Prep: Information gathering

Volunteer Manager and Professional discuss the objectives of the project and key audiences

Volunteer Manager provides Professional with relevant communications materials (annual reports, white papers, brochures)

• Milestone 1: Storytelling framework

Professional presents and discusses primary story angle(s) to the Volunteer Manager

Volunteer Manager facilitates interviews between Professional and individuals willing to share their story

• Milestone 2: Document creation

Volunteer Manager provides Professional with up to two rounds of feedback

• Milestone 3: Wrap-up

Professional submits final version of story or stories

We need this because:

(1) We want a compelling narrative or set of Organizational stories to use in donor appeals, annual reports or grant applications

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