Media Manager for the Institute for Global Transformation


Cause Areas

When

It's flexible! We'll work with your schedule.

Where

This is a Virtual Opportunity, with no fixed address.


About

The Institute For Global Transformation created a global network for Change-Makers and Transformational Conversations, conversations designed to mindfully and creatively explore self, our global challenges and the exciting possibilities for building a better world in the 21st Century.

As Change-Makers, we are pioneers in a new mainstream, millions strong, that now exists worldwide.

Dianne Collins refers to this new group as the Consciousness Crowd. She says: "Millions of people the world over are part of The New Mainstream. It is defined neither by generation, by politico credo, nor by religious creed. The New Mainstream is defined by recognition that we are in a time of awakening to a new mindset, an expanded worldview and yes, a higher-level consciousness for humanity. The New Mainstream is defined by a cosmic pulse of awakening."

This vast group shares a sense of the connectedness of all things. They see themselves as bridge builders. They have deep concerns regarding the environment, economics, social issues, and relationships between people, communities and nations. As a result, they view the world through a radically different lens - a way of seeing that steps out of right and wrong and black and white thinking.

If you consider yourself a Change-Makers, we invite you to become part of our team and help us transform the world. Before responding, please be sure to go to our website at www.ifgt.org and read through our articles, etc. to be sure you are in alignment with our philosophy.

Social Media Director Job Description

Responsibilities

  1. Responsible for developing and implementing marketing strategies for IFGT’s social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers.
  2. Stay at the leading edge of industry trends, to create a marketing strategy that generates inbound leads, gains followers, and creates a positive image.
  3. Regularly evaluate the success of our marketing efforts and adapt strategies as needed.

Skills and Abilities

  1. Excellent writing, verbal skills, and critical thinking skills
  2. Ability to work as a team player
  3. Some Search Engine Optimization (SEO)
  4. knowledge
  5. Social Media experience
  6. Excellent knowledge of Social media management tools
  7. Some knowledge of copywriting
  8. Knowledge of social networking analysis tools

Duties

  1. Implement a social media strategy
  2. Manage social media
  3. Monitor trends and encourage adoption of social media tools
  4. Search for IFGT appropriate content to post
  5. Implement social media campaigns
  6. Manage social media campaigns
  7. Provide feedback to team

Examples:

  • Implement a social media strategy

Develop a social media strategy: The social media Director will develop the plan and the parameters for the IFGT’s social media strategy. Help determine objectives, establish what needs to be accomplished and define how it can be done

  • Manage social media sites

The social media director will ensure accounts are updated on a daily or every 2 to 3 days basis so that messaging is timely and relevant. This might include using social media tools to schedule tweets to appear overnight and on weekends, to promote the brands to night-owls and in different time zones.

  • Engage in dialogue and monitor member and public issues

People will post both good and bad things about an organization. It is vital to monitor the internet for any positive or negative feedback about our organization, and then follow up on the feedback. The social media director will encourage and thank individuals for positive feedback, and try to handle those who may be unhappy.

  • Monitor trends and encourage adoption of social media tools

The social media director identifies and reports on social media trends. It is key for organizations to be on top of the latest trends and tools to ensure that an organization is ahead of the competition, reaching the maximum amount of customers and on top of its tech game.

  • Search for news, articles, etc. to post

Search the internet and the news headlines for articles, stories and tips that are related to the IFGT and which can be posted to our social media accounts.

  • Implement social media campaigns

When needed, help promote the use of motivations like e-coupons, promo codes or the chance of winning a prize for "Liking" IFGT on Facebook.

  • Manage social media campaigns

It is vital to track and monitor the effectiveness and success of online initiatives, provide reports for management on what is and what isn’t working. This may include short, interesting articles or blog postings on topics relevant to the IFGT. Identify and develop blog posts and other materials. If necessary help recruit and develop other bloggers and blog editors.

  • Use social networking analysis tools

Measure the effectiveness of different channels using Twitter Counter, Google Analytics, and other tools to measure click-throughs and traffic activity.

  • Monitor internet for brand related topics of conversation

It will be helpful to actively engage in industry chats, blogs, wikis, video sharing, etc. to promote IFGT’s messaging and increase brand awareness, which will drive brand traffic to IFGT’s website.

Skills

  • Networking
  • Relationship Building
  • Social Media / Blogging
  • Critical Thinking
  • Brand Development & Messaging

Good Match For

N/A

Requirements & Commitment

  • Must be at least 20
  • 7 -8 hours per week
  • Value service to others, authenticity and idealism. Value follow through.

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