Digital Marketing Specialists


(37.77657,-122.45026)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

2130 Fulton StreetSan Francisco, CA 94117


About

About Rare Genomics Institute

The Rare Genomics Institute (RG) is an international non-profit which connects rare disease patients to cutting-edge genomic solutions for diagnosis and treatment. RG partners sequencing sites to provide our patients with genome sequencing services.

This individual will collaborate with marketing and other teams to create, manage & optimize campaigns/programs, lead nurturing, lead routing and re-engagement programs to create high quality opportunities for our patients and campaigns.

Position Objectives:

Primarily Using HubSpot Marketing Automation Platform to: Build and execute marketing campaigns, reports and dashboards Develop email and landing page assets based on the company's templates and style guides - using HubSpot to upload the email and related assets as needed Be aware of and able to implement email HTML coding best practices to avoid email spam traps Create and manage custom tags for multi-channel ad placements & campaigns Managing responsive designs in emails and landing pages that renders accurately in all major email clients and leading browsers for PCs, Macs, and mobile devices Structure the use of links, images and styles based on standards and best practices Create promotional landing pages and integrated forms for capturing campaign respondents Design branch logic workflows to accurately nurture prospects and qualified leads into end-customers, and automated segmentation strategies for targeted email campaigns Test and optimize campaign elements prior and during launch for increased conversion rate Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams Work closely with content developers & marketers to deliver best performing digital content

Desired Skills and Experience:

  • Bachelor Degree

  • Proven experience with Digital Marketing

  • Statistical skills Basic HTML/CSS

  • Understanding Data Entry and Analysis skills

  • Microsoft Office

  • Written Communication

  • E-mail Marketing

Skills

Good Match For

N/A

Requirements & Commitment

N/A

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