Volunteer Sr. Brand Strategy Manager for Inky Blue Sea

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Goals:

• Evolve the Inky Blue Sea brand by developing and implementing a branding strategic roadmap
• Establish a master brand architecture and integrate established communication channels to the Inky Blue Sea brand
• Build brand advocacy among Inky Blue Sea's partners, prospective animal adopters, volunteers, and the community

Strategies:

• Drive a organizational level brand awareness campaign
• Evolve, expand and communicate the brand identity system to fully implement the master brand strategy
• Develop processes and policies for promoting consistent brand usage globally

Responsibilities:

• Brand Messaging:
  • Serve as advisor to Inky Blue Sea's board to develop brand positioning and messaging and drive consistency of brand message and brand representation across Inky Blue's online channels, campaigns, and field marketing efforts
• Brand Management:
  • Manage development, distribution and maintenance of brand policies, guidelines, and standards
  • Manage development, distribution and usage of brand templates (collateral, PPT, etc)
• Brand Intelligence and Operations:
  • Spearhead brand-related research to support a data-driven approach to brand messaging/communications and brand management
  • Manage day-to-day activities of strategic/tactical agencies and internal brand team member.