Marketing

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ORGANIZATION: StandUp for Kids - Worcester, MA

• 19 people are interested

StandUp For Kids is committed to ending the cycle of youth homelessness. StandUp for Kids provides services under the 4 pillars of street outreach, mentoring, outreach centers and housing support.

The Director of Marketing determines the marketing, communication and public relations needs for the local program. He/she will create and execute a marketing plan to inform and educate the local community about StandUp For Kids.

• Define marketing goals and strategies;
• Develop a marketing plan;
• Create presentations for various community groups;
• Write and submit articles and/or press releases;
• Create and maintain a marketing calendar;
• Coordinate marketing events (often in collaboration with the Director of Fund Development);
• Evaluate effectiveness of marketing strategies.