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Entrust's Mission is to preserve and restore the natural environment though the development, promulgation and support of sustainable business practices. Sustainable business practices are practices that permit economic development consistent with the preservation os social structures and values and within the carrying capacity of the ecosystem.
Entrust's activities are interrelated and work together to achieve this goal. The activities include:
Research to determine what business practices are consistent with an environmentally sustainable economy/ This includes ecological research as to the effects of business practices on the environment, economic research regarding integration of sustainable practices in a market economy, and demographic research on public attitudes and practices affecting the adoption of sustainable practices. Economic research will include the exploration of alternative capital formation mechanisms for sustainable businesses.
Entrust will seek to provide education in sustainable business practices to businesses and the general public. It will provide literature, conferences and seminars to interested businesses. It wills seek to educate the public though direct outreach and through development of curricular materials for use in schools.
Entrust will make program related investments in businesses that adopt sustainable business practices. These investments will be in early stage business that are not otherwise Eligible for market funding or existing businesses to permit them to undertake sustainable projects or initiatives that would not otherwise be eligible for internal or external funding.
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