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National CleanUp Day / Clean Trails / CleanUp News

Cause Area

  • Community
  • Environment
  • Sports & Recreation

Location

1312 17th StreetDenver, CO 80202 United States

Organization Information

Mission Statement

National CleanUp Day and World CleanUp Day! Have Fun in the Outdoors and do good. Clean Trails promotes harmony with the land by encouraging stewardship and by providing mechanisms to keep the trail systems that lead to our wild spaces litter-free.

Description

We’re a nonprofit organization aiming to become a nation-wide community of people dedicated to keeping our wild places and the trails that access those spaces free of litter. Study after study shows the highest indicator that someone will pick up litter is if they witness someone else picking up litter. That’s because peer group norms are more powerful than incentives, and when worked in concert with each other, they can provide impressive behavioral change impacts.

Core to our beliefs is the notion that people want to do the right things; all they need is a little encouragement or incentive. We believe that people are naturally responsible; if we encourage them to care for their favorite places, to pick up after themselves and others, then our trails will become self-sufficient, clean, and more enjoyable.

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