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Identity's mission is to empower Latino youth to reach their full potential through culturally and linguistically competent youth and family-based initiatives.
Identity's vision is a strong and healthy Latino community. Integrity and professionalism guide a dedicated and caring staff committed to achieving this vision.
Identity utilizes the Positive Youth Development (PYD) approach that has been proven effective in the research literature in helping youth to achieve positive outcomes. This approach views youth as assets to be nurtured, rather than as problems that need fixing. Identity focuses on the strengths within the Latino family including cultural pride and youth resiliency.
All of our programs and services are developed and carried out in a linguistically and culturally competent manner. We also utilize a science-based approach to program development and implementation that consists of needs assessment, client feedback, staff input and program evaluation. Community input into program planning and implementation is a highly valued, permanent part of our organizational culture. Our Youth Advisory Board meets quarterly to provide input into our programs and services.
- Susan Cruz
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