We are launching our new website, which involves inviting the participation of all one million nonprofits, providing each with their own private gift site, and promoting this growing social norm: You don’t have to buy stuff to show your love; instead, you can do something meaningful in a friend’s name.

ChangingThePresent is a 501(c)(3) nonprofit organization, which helps channel to nonprofits some of the $250 Americans spend each year on birthday, holiday, and other gifts, by making the experience of giving a donation in a friend’s name feel like a gift with tangible giving opportunities, wish lists, registries, and beautiful, personalized printed greeting cards. The New York Times referred to the site as an "amazon.com of the nonprofit world." You may recognize this as the approach proven by Heifer International, which raises $115 million a year by letting people donate to fund farm animals in a friend’s name. If farm animals can attract that much money, imagine how much is available for more popular causes.

http://changingthepresent.org