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BBB’s mission is to be the leader in advancing marketplace trust. We do this by: *Setting standards for marketplace trust *Encouraging and supporting best practices by engaging with and educating consumers and businesses *Celebrating marketplace role models *Calling out and addressing substandard marketplace behavior *Creating a community of trustworthy businesses and charities BBB is the resource to turn to for objective, unbiased information on businesses. Our network of BBBs allows us to monitor and take action on thousands of business issues affecting consumers at any given time. BBB is your key adviser, most reliable evaluator and most objective expert on the topic of trust in the marketplace.
Helping consumers make educated decisions about businesses, brands, and charities they can trust.