PLUS ME Project

Cause Area

  • Children & Youth


2519 West Avenue 30Los Angeles, CA 90065 United States

Organization Information

Mission Statement

PLUS ME Project believes everyone has a story that matters. We activate the art of personal storytelling to build confidence in youth as they pursue their college, career, and life goals.


PLUS ME Project was launched in July 2013 by former Los Angeles Unified School District (LAUSD) student, Richard Reyes. While earning his Bachelor of Arts degree in Critical Theory/Social Justice from Occidental College, he began sharing the story of how he became the first in his family to attend college with middle and high school students. Richard reached over 12,500 students from over 70 schools in Los Angeles. The response was overwhelmingly positive and the need became clear: a narrative-based outreach program for students could greatly impact this city.

Richard trained a small group of relatable role models to share their stories of how they made it to and through college. The team visited dozens of schools and noticed students were inspired by the stories they heard but something was still missing. Turns out, they were lacking the tools and resources that would help them understand and share their own stories.

Over eight years, PLUS ME developed six story-based programs that lead students, guardians, and educators through the process of building their own stories. Our work helps students articulate their experiences through self-reflection and vulnerable sharing. This unique approach has positioned us as an industry-leading organization supporting student wellness and future life goals. We are proud to share that we have positively impacted the lives of over 100,000 students from over 300 underserved middle and high schools throughout Southern California.


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