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We believe reporters should be reporters, not repeaters of talking points or tools of politically driven organizations. They should not be reporter activists pushing a political or social agenda. Their job is to adhere to the core principles of journalism which include: loyalty to the public; an obligation to the truth, accuracy, thoroughness, fairness, transparency, and independence from those they cover.
Wisconsin Media Check Foundation, Inc. is a 501(c)(3) non-profit organization dedicated to identifying and documenting instances of media bias in local news reports. Our mission is to serve the public by holding the local media accountable.
When our editors observe a consistent pattern of bias, WMCF will publish the biased report with our own analysis of why the news story is biased. The story will be tagged with the type(s) of bias along with our analysis, thereby educating both the public and the media about biased reporting.