• ORGANIZATION PROFILE
  • BROADWAY FESTIVALS INC BROADWAY FESTIVALS INC

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Mission Statement

The mission of BFI is "to enhance the quality of life and embrace the unique history, heritage and culture for all citizens of Lubbock and the Llano Estacado region by promoting the arts and tourism while contributing to the area's economic vitality."

Description

The 26th annual 4th on Broadway Celebration will be held on July 2-4, 2016 in Mackenzie Park and the Lubbock County Courthouse Square. This signature event showcases the region's cultural richness to the greater Lubbock trade area spanning a 200-mile radius including portions of eastern New Mexico and western Oklahoma. The mission of BFI is "to enhance the quality of life and embrace the unique history, heritage and culture for all citizens of Lubbock and the Llano Estacado region by promoting the arts and tourism while contributing to the area's economic vitality."

The 2016 event will build on its tradition of displaying exceptional artistry by once again showcasing local and regional performers in a multiple-day event attracting in excess of 100,000 people. As in year past, the free event will include a street dance featuring Texas Country artists, a street dance for the Hispanic community featuring Tejano artists, a fun run for all ages, a parade with over 100 floats, a picnic in the park, a massive kid's area with something for everyone, and an evening concert and a massive fireworks extravaganza.

The 4th on Broadway, also known as the "Largest Free Festival in Texas", is free for the entire community. With new sponsorship support, Broadway Festivals can continue to provide this event to the region while supporting outdoor family fun, arts, and tourism.

Website

http://www.broadwayfestivals.com

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