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The Red Pump Project is a nonprofit organization that raises awareness about the impact of HIV/AIDS on women and girls. We empower, educate, and motivate action by boldly driving conversation online and offline around HIV prevention and issues related to sexual and reproductive health. We use the Red Pump as a symbol of empowerment to represent the strength and courage of women affected by HIV/AIDS.
Red Pump is firmly committed to educating women about the epidemic and decreasing the stigma around this disease. We want women of all ages to be empowered with information that could potentially save their lives, and we use the Red Pump to get their attention
With a network of ambassadors in six cities (Atlanta, Charlotte, Chicago, Dallas, New York City and Washington DC), Red Pump conducts prevention outreach and workshops for women and teen girls while also commemorating major HIV awareness days with signature events. We create safe spaces where women can feel comfortable talking about sexual health with our Cupcakes & Condoms program and we merge performance art with the message of empowerment through Behind the RED Curtains. We also give HIV/AIDS 101 workshops to high school and college students.
Every March, we ask women across the country to participate in our signature Rock the Red Pump (#RocktheRedPump) campaign in recognition of National Women and Girls’ HIV/AIDS Awareness Day (NWGHAAD). The mission of the campaign is to start conversation and to motivate social media-savvy women to use their platforms to talk about the HIV/AIDS epidemic, specifically its effect on women and girls.
- Luvvie Ajayi
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